Louis Vuitton Perfume, New Jewelry Studio : Weekend Reading

“We [are] just at the beginning. We’ve recruited the famous ‘nose’, Jacques Cavallier, and we are in the final phase of buying a country house in Grasse,” on the French Riviera, where the perfume laboratory will be built, he [the label’s head Yves Carcelle] said. “It’s like when we recruited Marc Jacobs and they asked us the date of the first collection, we replied ‘when Marc is ready’: it’s the same thing here, now it’s ‘when Jacques is ready’,” Carcelle said. Read the rest of the article.

Louis Vuitton recently made a surprising announcement that the brand is ready to venture into the perfume business under its own name. It hired perfumer Jacques Cavallier to serve as the in-house creator. Cavallier has authored numerous fragrances including best-sellers like L’eau d’Issey and Jean Paul Gaultier Classique. Louis Vutton is part of the LVMH conglomerate that already includes several high-profile perfume brands: Dior, Guerlain, Givenchy, and Kenzo, among others.

French Vogue reports that Louis Vuitton had already explored perfumery with three fragrances in the 1920s-1930s: Eau de Voyage, Heures d’Absence and Je, tu, il. I particularly like the ring of Heures d’Absence (Hours of Absence), which sounds wistful and bittersweet.

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4 Comments

  • Angi: Oh, the three vintage ones sound fabulous! I’m sure we couldn’t be so lucky as to get anything of a similar ilk. Between knowing that and reading about the astronomically priced TF, I think I’ve sunk into a perfume depression for the day. January 28, 2012 at 9:44am Reply

  • Victoria: Ah, no need to be depressed because of them! I am wearing Parfums de Nicolai Odalisque right and enjoying a rare pleasure to discovering something exquisite and moving. And to add to our discussion of prices, PdN must be one of the most reasonably priced niche perfume lines (30ml is $40). January 28, 2012 at 10:07am Reply

  • Tulip: Hey, new good looking site. Thanks for all the hard work. You are the BEST! January 29, 2012 at 11:44am Reply

  • Victoria: 🙂 Thank you! Still a whole day of work ahead. I knew that the moment I started these changes, it was going to take up so much time. So, I kept postponing. Hope that it will be fully functional today. Fingers crossed! January 29, 2012 at 11:56am Reply

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