Fragrances of the World 2013 edition is going to be launched this month. “My first guide book in 1984 listed just 38 new fragrances,” says the fragrance expert Michael Edwards. “Our 2013 book is notably bigger and heavier than past editions. We tracked 1,330 new fragrances in 2012, up from 1,065 in 2011. Whilst the volume of launches shows no sign of slowing, we are seeing brands being more resourceful. Brands are capitalizing on formulae modifications – eaux de parfums, eau de toilettes, elixirs and the like – to enhance the success of a current fragrance, with perfume collections gaining ground in certain markets.”
The book is intended as a guide for retailers and it lists the fragrances sold today. In addition, it contains discontinued, iconic and limited edition fragrances. The listings are indexed by gender and brand for ease of reference. The new edition is illustrated by the Australian photographer and florist team Saskia Havekes and Gary Heery from Grandiflora. The book is available at www.fragrancesoftheworld.com. Via press release
2 Comments
Rachel: V, you’ve reminded me of something. Which book would be a better investment for a perfumista, this one or the Perfume Legends? January 16, 2013 at 9:08am
Victoria: Definitely the Perfume Legends. It’s a terrific book and includes interesting stories about 40-50 most important fragrances. January 16, 2013 at 11:09am