L’Artisan Parfumeur Rose Privee : New Fragrance

April 2015 will be coming up roses at L’Artisan Parfumeur. Rose Privée, its new launch, will pay tribute to the roses of Grasse. Rose de mai, or rosa centifolia, is one of the traditional crops in the Grasse region, and even today, the plantations are maintained, albeit in smaller scope.

rose prive

Perfumer Bertrand Duchaufour worked with his Grass-based apprentice Stéphanie Bakouche to create the floral harmony of Rose Privée. It’s built around the absolute of rose de mai, with magnolia, basil, lilac, and carnation adding a bright touch. The drydown is accented with patchouli.

In other L’Artisan news, the house was recently acquired by Puig, the parent brand of Nina Ricci, Paco Rabanne and Carolina Herrera. The same acquisition has also brought Penhaligon’s into the Puig family.

L’Artisan Parfumeur Rose Privée will be available starting April 2015 at the brand’s boutiques and department store counters. 50 ml Eau de Parfum/£77; 100ml/£95. Via press release.



  • yellow_cello: Looking forward to trying that! Not sure what I think about the flowers on the bottle though…. January 30, 2015 at 8:33am Reply

    • Victoria: Hard to say what it will look like in real life. I prefer the plain design L’Artisan has been using. January 30, 2015 at 1:48pm Reply

  • Cornelia Blimber: Rose and basil..? Well, Bertrand Duchaufour knows best, i am sure. January 30, 2015 at 9:20am Reply

    • Victoria: And a touch of lilac could be interesting too. January 30, 2015 at 1:47pm Reply

  • Flora: The description is very enticing – I lilac and basil with rose? It has so many of my favorite things in it, I really hope it’s something I can wear! I am also glad they are going with the EDP strength on this one. January 30, 2015 at 9:20am Reply

    • Victoria: The EDP strength is something I like in L’Artisan. Many of their EDT florals are just too evanescent. January 30, 2015 at 1:46pm Reply

  • Karen: Anything rose is worth at least a try! Who knows, in a few months I may be ready to give my dark roses a rest and try a lighter one. January 30, 2015 at 9:22am Reply

    • Victoria: I was craving a light rose today too. All of this grey weather needs something bright and sparkling. But I haven’t put on anything yet and I’m still deciding what to pick. January 30, 2015 at 1:46pm Reply

      • Parfumista: Felt exactly the same yesterday, grey and cold weater and I craved a pink, bright rose and choose Acqua de Parma Rosa Nobile – lovely. January 31, 2015 at 8:42am Reply

        • Victoria: A pretty, uplifting choice! February 1, 2015 at 11:05am Reply

  • Sandra: All the notes sound nice-except the basil January 30, 2015 at 9:48am Reply

    • Sandra: Hey Victoria- did you get my email? I have a perfume to give away January 30, 2015 at 1:34pm Reply

      • Victoria: I’m sorry, I haven’t. I just checked. Do you mind resending? January 30, 2015 at 1:40pm Reply

        • Sandra: I did! Let me know January 31, 2015 at 8:58pm Reply

    • Victoria: Curious to see what the combination will smell like. January 30, 2015 at 1:45pm Reply

  • Patricia: Oh no! Another rose to fall in love with. 🙂 January 30, 2015 at 10:11am Reply

    • Victoria: Or just to try! 🙂 January 30, 2015 at 1:44pm Reply

  • spe: The basil sounds lovely to me. What has me a little down is the patchouli. When will that predominant basenote just go away? January 30, 2015 at 10:19am Reply

    • Victoria: Patchouli is such a classical note, and I doubt they will ever stop using it. Plus, the regulations left so few basenotes in use… January 30, 2015 at 1:44pm Reply

  • Alicia: Duchaufour is the creator of another remarkable rose, Paestum Rose. And yesterday I was wearing his lovely Kyoto. Does one ever have enough roses? January 30, 2015 at 11:51am Reply

    • Victoria: Never! I’m convinced that one can always have one more great rose. 🙂 January 30, 2015 at 1:42pm Reply

      • Courant: I love the bottle and will be keen to try this, have a hunch this may be ‘me’

        I hear Sybil Fawlty calling my name January 30, 2015 at 5:08pm Reply

        • Victoria: I definitely would love to try it. So many things about it capture my attention. February 1, 2015 at 11:00am Reply

  • Aurora: This sounds quite promising. I love the idea of a basil note, it makes it interesting and also carnation if only it could be quite clovey carnation like in older scents (sigh).

    Not sure what to make of the Puig takeover, I quite like L’Artisan and Penhaligon as they are. Oh Dear, we’ll know soon enough. January 30, 2015 at 12:21pm Reply

    • Victoria: I also like the idea of basil and roses, crisp and creamy, so this sounds really intriguing.

      The takeover doesn’t worry me much, because L’Artisan has been struggling tremendously, and none of their launches hit the mark since Seville a l’Aube. Plus, Puig has a very good track record. But as you say, it all remains to be seen. January 30, 2015 at 1:42pm Reply

  • Phyllis Iervello: I will be looking forward to this one as well. There is always room for another rose fragrance. L’Artisan was my entry in niche perfume many more years than I would like to count. Their Nuit de Tubereuse and Seville al Aube’ were the last scents I have purchased from them. January 30, 2015 at 2:53pm Reply

    • Victoria: I like those two perfumes very much. They’re interesting and quirky, the best of combinations. February 1, 2015 at 10:59am Reply

  • Cath: Hi Victoria,
    I received the newsletter email, which included your scent diary about Leuven, my hometown, and wanted to read it but the page is “not found”. How sad.

    About the new AP rose. Is it similar to MFK A la rose, another light fresh crisp rose scent? January 30, 2015 at 7:43pm Reply

    • Mel: Same thing happened to me re: Scent Diary. Couldn’t access – “not found” January 31, 2015 at 12:35am Reply

      • Victoria: Sorry about that. It’s posting in a week! There was a mistake with the date scheduled. January 31, 2015 at 3:38am Reply

    • Victoria: It will get posted a little later. Sorry about that!

      I haven’t tried A la Rose, so I’m not sure if they’re similar. A la Rose made me think of Goutal’s Rose Splendide based on its description. February 1, 2015 at 11:03am Reply

  • Austenfan: I’m very keen to try this one. I admire Bakouche’s Invasion Barbare so much, plus as has been mentioned above, there can never be too many roses! January 31, 2015 at 6:46am Reply

    • Victoria: I’m very glad that L’Artisan press release mentioned Bakouche, because usually assistants or apprentices toil in the shadows, but often they leave their own fingerprint on the final product. It’s good to have them acknowledged. February 1, 2015 at 11:05am Reply

  • Simone: The bottle is cute but I don’t like the name at all, it sounds as cheesy as Armani Privé, we’re supposed to feel privileged because we buy something Privée? And it sounds too literal and definitely not as interesting as La Fille de Berlin, Ce Soir ou Jamais… January 31, 2015 at 5:00pm Reply

    • Victoria: Not the most inspired name, that’s true. February 1, 2015 at 11:15am Reply

    • solanace: Agree! La Fille de Berlin is such a good name I feel like I have to love it whenever I get to try it. . February 2, 2015 at 2:29am Reply

  • solanace: Let’s just hope the guys at Puig don’t come up with too many ideas… February 2, 2015 at 2:30am Reply

  • Jehanne Dubrow: Hmmm. You had me until the patchouli in the drydown. Well, maybe I’ll still have to try this, just to see if I could be persuaded! February 5, 2015 at 10:20am Reply

    • Victoria: I’ve tried it already, and I don’t think that patchouli is that noticeable. February 9, 2015 at 7:45am Reply

  • The Scented Salon: This reminds me of Aerin’s Rose de Grasse and Kurkdjian’s A la Rose. I have not smelled the Artisan Rose but it seems these three would be in the same Spring vein.

    Incidentally, I was surprised to see L’Artisan sold at Sephora. February 18, 2015 at 10:07am Reply

    • Victoria: They have been selling at Sephora for a while now.

      I haven’t tried those two roses yet, but I’d be curious to compare all three. February 18, 2015 at 12:35pm Reply

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