We Smell With Our Mind
“We smell with our mind. Your mood affects the way you smell. The French verb sentir, ‘to smell’, also means ‘to feel’. Smells change our moods. It’s no good if you’re tired. You must be intellectually fresh,” said the late International Flavors & Fragrances perfumer Bernard Chant.
Chant was the creator of Clinique Aromatics Elixir, Estee Lauder Azuree, Parfums Gres Cabochard, Ralph Lauren Lauren, Aramis, and many other perfume classics. I love this quote, because it applies equally well to the professional perfumers’ work and enjoyment of scents in general. Creating fragrances is about the imagination, the ability of the creator to capture an abstract idea–dew covered orchids, a walk along the beach, a childhood memory–in a drop of liquid. For this reason, some perfumers resent the term “nose,” which reduces their work to a mere technique.
Klaas in Perfume To Brighten Up Your Spring Days: I just discovered Le Jardin de Monsieur Li! Such a lovely, zingy jasmine! I am not much of a floral guy, but this perfume is such a treat! Spring in… April 19, 2024 at 3:36pm