We Smell With Our Mind
“We smell with our mind. Your mood affects the way you smell. The French verb sentir, ‘to smell’, also means ‘to feel’. Smells change our moods. It’s no good if you’re tired. You must be intellectually fresh,” said the late International Flavors & Fragrances perfumer Bernard Chant.
Chant was the creator of Clinique Aromatics Elixir, Estee Lauder Azuree, Parfums Gres Cabochard, Ralph Lauren Lauren, Aramis, and many other perfume classics. I love this quote, because it applies equally well to the professional perfumers’ work and enjoyment of scents in general. Creating fragrances is about the imagination, the ability of the creator to capture an abstract idea–dew covered orchids, a walk along the beach, a childhood memory–in a drop of liquid. For this reason, some perfumers resent the term “nose,” which reduces their work to a mere technique.
Neva in Spring Perfume Round-Up: Scents in Bloom for Every Budget: I like that you have divided your suggestions in price categories. Thank you! My favourite spring fragrances are Clinique Wrappings (green, herbal), Sublime Balkiss by The Different Company (green, fruity),… April 22, 2025 at 5:41pm