Annick Goutal Vent de Folie : Perfume Review
Creating a best-selling perfume today is as hard as making a profitable one. The increasing costs of distribution and advertising cut so much into the margins that everything else becomes secondary. Which is why you see time and again big brands launching safe, bland perfumes. And not only big brands. As you can see from Vent de Folie, the newest release from Annick Goutal, the aim is to be likable, rather than interesting or memorable. Certainly, there is nothing wrong with likable or simple or easy. I simply don’t want to overpay niche prices when I can find comparable simple, easy perfumes elsewhere. Vent de Folie is disappointing not because it is simple, but because it neither captures the eccentric, charming spirit of the Goutal perfume house nor does it offer a good deal for its price. If you want a little transparent floral, you need not spend niche prices; L’Occitane, Crabtree & Evelyn, Bath & Body Works and scores of other reasonably priced brands are just as good, if not better.
noturfave in Why Green Fragrances Are Difficult and Yet Fascinating?: Vent Vert is back, but no idea if the new reformulation is worth it. The new edition is also quite expensive. February 13, 2025 at 8:37pm