Carven: 2 posts

Madame Carven and Ma Griffe

She dressed Edith Piaf and Leslie Caron. She created uniforms for more than a dozen airlines and dressed French traffic police. When she launched a fragrance, she provocatively named it Ma Griffe, which can mean either “my signature” or “my claw” in French. She was a force and a character. She was Carmen de Tommaso, or as she was better known in the world of haute couture, Madame Carven. Yesterday Madame Carven passed away at the age of 105, leaving behind an incredible legacy, both in the world of fashion and fragrance.

madame carven

De Tommaso was introduced to couture by her aunt Josy Boyriven–the last three letters of whose name, “ven”, got joined with “car” of Carmen to form “Carven”–and she started designing both out of fascination and frustration. She was dismayed by the limited choices for petite women and the lack of attention from the fashion masters.

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Carven Le Parfum : Perfume Review

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In the 1940s the Carven fashion house was famous for its youthful and wearable designs, but it truly made a splash when Ma Griffe launched in 1946. Exhilarating, bold, and playful, its first perfume aimed at young women found a loyal fan base.  A few notable and not so notable perfumes later, the house entered into slow decline. Few will remember Variations launched in 2000 or the excitingly named Carven Homme dating to 1999. Today Carven is experiencing a revival, and for its debut, Carven Le Parfum, the house teamed up with Francis Kurkdjian to design the perfume and Thierry de Baschmakoff (he also worked on The Different Company concept) to create the packaging.

carven

Everything about Carven is as you would expect. Mostly, it’s because like many new launches today it doesn’t offer anything new. Carven took few risks with this sparkling white floral blend. If you like smelling clean and fresh–straight out of the shower sexy, as many in the industry like to call it–then Carven would be the right choice.

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  • limegreen in Recommend Me a Perfume : July 2018: Hi Aurora, They are relatively new, except for the body sprays for Neroli Portofino and Oud Wood which have been out for a while. Apparently they are going to come… July 18, 2018 at 10:13am

  • limegreen in Recommend Me a Perfume : July 2018: Hello again, Floras: If you do like the Diptyques, both Eau Duelle and Volutes come in EdP and they not only last longer but have much more depth. Good luck! July 18, 2018 at 10:00am

  • Hayley in Recommend Me a Perfume : July 2018: Ahh didn’t realise it was discontinued. That makes sense as it’s silly money in my local outlet am in uk and your USA I think? Had a quick google and… July 18, 2018 at 9:20am

  • Andy S in Recommend Me a Perfume : July 2018: Hi Martha, I loved the ‘old’ Ivoire too, and miss it. While not the same, another perfume I love that makes me feel good in the same way Ivoire did,… July 18, 2018 at 9:16am

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