Classics & Vintages: 175 posts

Shanghai sample raffle (newsletter-subscriber exclusive): the winners are Marc, Adrienne, Lee, Aurélie, Jonah. I’ve contacted you via email.

Now and again, walking down a street in Paris, I catch a whiff of Shalimar. According to the latest bestseller lists—compiled by companies whose entire business rests on the arcane practice of counting doors and tracking fragrance sales—Guerlain Shalimar remains among the top ten best-selling perfumes in France. If that is true, then excellent. Few perfumes deserve to be worn, loved, and admired as much as Shalimar.

What makes Shalimar extraordinary is its paradox. It is sumptuous, yet startlingly modern; ornate, yet almost linear in its construction. One could even call it a precursor to the Sophia Grojsman style: a bold block of high-impact materials, softened and ornamented with delicate flourishes.

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When I first smelled a vintage bottle of Coty’s L’Aimant, I understood why it was once considered Chanel No. 5’s great rival. The fragrance shimmered with aldehydes, yet instead of the icy brilliance I associate with No. 5, it felt warmer, more tender, as if the light were diffused through silk rather than crystal. There was romance in its aura, a quality that seemed less about abstraction and more about embrace.

François Coty launched L’Aimant—“the magnet”—in 1927, determined to prove that his house could meet the challenge Chanel had set six years earlier. By then, aldehydic florals were reshaping the landscape of luxury perfumery, and Coty entrusted the task to Vincent Roubert, one of the most gifted perfumers of his time. Roubert composed a fragrance that was both modern and romantic, a scent that embodied Coty’s idea of femininity as magnetic, sophisticated, and irresistibly alluring.

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I’m delighted to bring back my newsletter! Here you’ll find reflections and stories I don’t publish anywhere else—behind-the-scenes notes, sensory explorations, and previews of projects as they take shape. As a welcome gift, I’ve prepared a short guide to the art of cologne: it includes a simple accord you can recreate at home, along with a carefully chosen selection of remarkable colognes to discover. Subscribe here.

This autumn, I am launching a new seminar, Fragrances that Influenced History—a journey through perfumes that not only shaped how we smell, but also how we understand art, fashion, and society. These are the first two parts of a longer seminar, each one hour in length, designed to introduce you to the milestones of modern perfumery. The class is interactive and its size is kept small to ensure that everyone can participate comfortably.

Fragrances That Influenced History

Location: Online, Zoom (recording available)

Date & Time: 1h

Fragrances That Influenced History Part 1 September 20th, Saturday 1:00pm-2:00pm EST/6:00pm-7:00pm CET   SOLD OUT 

Fragrances That Influenced History Part 2 September 28th, Sunday 1:00pm-2:00pm EST/6:00pm-7:00pm CET   SOLD OUT 

Part I: The Dawn of Modern Perfumery
We will begin with the late 19th and early 20th centuries—the moment when modern perfumery was born. You will discover Coty’s La Rose Jacqueminot and Guerlain’s Jicky, perfumes that marked the transition from traditional essences to a new, modern aesthetic. We will discuss how synthetic materials transformed perfume creation, and how these innovations paralleled the bold experimentation in visual arts and literature. You will learn what accords are still used today and how niche perfumery continues to be inspired by the legendary perfumes of the 19th and early 20th century

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Can scent be tied to national identity? I received this question during a recent interview and the question stayed with me long after the conversation ended. It made me think about how we define ourselves, not only through language or landscape, but through something as invisible and visceral as smell.

My own story is layered. I was born into a family marked by complexity: Ukrainian, yes, but woven with many diasporic threads, braided through decades of dislocation, migration, and return. I didn’t fully grasp just how intricate this tapestry was until I began researching my family history for The Rooster House. Even after the book was already on shelves, I uncovered new archives and met relatives I hadn’t known existed. That’s how I learned that my mother’s side of the family had Roma and Jewish roots, and that my father’s lineage traced back to Tatarstan.

Since moving from Ukraine to the United States at the age of fifteen, I’ve lived in many places. Brussels has been my home for more than a decade. And yet, the place I return to is always Ukraine. That’s where the smells of my childhood reside. And that’s where scent has always felt like a language I understood instinctively.

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Due to a last-minute change, I have a space available in our Scent Training Masterclass on August 24, Saturday, 6pm-7:30pm CET (12pm-1:30pm EST).
Location: Zoom
Class duration: 1.5 hours
55€ SOLD OUT

I enjoy recreating historical fragrances. Even when modern materials are used, the combinations turn out to be so unusual and memorable that finding more sources for antique formulas becomes a quest. My incense journey began while I was conducting research for the ISIPCA course I’m teaching this fall, focusing on the cultural and historical significance of fragrance. As I delved into the subject, my interest in the ancient practices of China, particularly the art of incense, grew stronger. I was already familiar with Japanese incense from my university studies and travels and I knew that the tradition came to Japan from China during the Tang dynasty (618–907 CE) and evolved into its own form. Learning about the original incense recipes and the scent philosophy in China thrilled me as it reminded me once again how deep and complex are the interactions between scent and culture, fragrance and art, perfume and society.

Incense was considered one of three “refined arts” in ancient China, along with tea ceremony and flower arrangement. Some of the earliest mentions of incense combinations date to the 3rd century BCE. As still remains the case, agarwood, the petrified wood of the aquilaria species, was the prized fragrance material, admired in its own right. Ancient texts mention frankincense and clove as ingredients to add facets to agarwood and lend it a different character, depending on the incense blender’s mood and artistic choices. Chinese women even mixed incense into makeup powders to paint their eyebrows black.
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