How To Guides: 66 posts

Perfume Industry, Diversity, and Becoming a Perfumer

I continue the topic of perfume industry professions. I receive many questions and most of them are similar, so I decided to record a follow-up video. This episode addresses questions from people interested to become perfumers but worried about diversity and not being able to fit in. I’ll explain based on my own experiences and offer several practical suggestions.

This topic is certainly vast, but I hope to touch upon a few key issues. The main idea I would like to reinforce is that the fragrance industry is open to anyone who is passionate, curious, and motivated. I don’t come from a perfumery background. I don’t even come from a country where perfumery is a viable profession. I had no connections to the industry. Yet, I managed to enter it, learn, and create my own niche in it.

If you have any questions, please let me know in the comments. I also recommend taking a look at Things to Consider if You Want to Become a Perfumer.

Opulent Fragrances To Escape Routine and Grey Weather

With everyone enraptured by minimalism, Cleanfluencers, and Marie Kondo, it seems in bad taste to suggest the need for opulence, especially since what I have in mind is Bollywood’s “more is more” variety. There are two reasons for my insistence—excitement is a good thing, and I love Indian cinema.

Many people outside the Bollywood sphere of influence find the genre puzzling. Everything is over the top—the acting, the plots, the songs, the outfits. But for me, it’s “cinema that exists slightly outside the everyday world,” in the words of writer Rana Dasgupta. This fantasy space is shared by perfumes, intangible messages in a bottle. So, those wishing to take a break from KonMaring their sock drawers and making their apartment look like an IKEA showroom are welcome to follow along with me.

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What Makes A Perfume Great

“The art of fortunate proportions” is how Edmond Roudnitska described perfumery. According to the legendary perfumer, a good fragrance has balance and an original form, a simple idea that is far from easy to realize. Roudnitska spent his career creating fragrances that exemplify perfumery at its most artistic—Christian Dior Diorissimo, Eau Sauvage, Diorella, and Rochas Femme. His compositions have elegance and character, but one of the distinctive trademarks of Roudnitska’s style is balance.

When I speak of balance in perfumery, I mean both the aesthetics and the technique. Consider Guerlain’s Chamade, one of the most perfectly balanced fragrances. From the bright green top notes to the rose and hyacinth heart and the velvety woody notes, the perfume unfolds like a silk scroll.  Similarly modulated is Dior’s Diorissimo, where the musky and spicy notes balance out the floral and green accords.

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Brand Spotlight: Serge Lutens and 5 Favorite Perfumes

Niche perfumery is synonymous with originality, boldness and surprise, and Serge Lutens deserves much of the credit for shaping it and giving it a set of codes and accords. Lutens was born in France and became successful as a photographer and artist, and his first sojourn in Morocco in the ’60s inspired him to experiment with new media and styles. When he eventually came to perfumery, he already had a concept that was revolutionary at the time–the scent of woods for women. Inspired by Moroccan cedarwood, it became Féminité du Bois, and it launched a new era in perfumery.

Féminité du Bois was created in collaboration between Serge Lutens and perfumer Christopher Sheldrake (who also creates perfumes for Chanel these days.) While it remains an iconic fragrance, Serge Lutens’s collection is full of other gems. In my new series spotlighting different brands, I talk about Serge Lutens and five of his best fragrances.

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Three Favorite Perfumes of the Moment

Three perfumes for warm days. Three ideas to evoke freshness. Three different scents for different moods. I originally wanted to make a list of summer fragrances like I always do this time of year, but as I was contemplating my list, my eye fell onto my dressing table and I saw three bottles. To avoid leaving perfume exposed to light more than necessary, I rotate what I wear, and these three perfumes have stayed on my dresser long enough for me to wonder what exactly I enjoyed about them and to share them with you.

You can watch my video for the description of scents and for my opinion on fresh fragrances in general. As a complement to the film, I would like to compare my current summer favorites to other similar fragrances and to give you more ideas on perfumes to sample.

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