New Perfume Launches: 152 posts

Reviews of new fragrance launches

Tom Ford Lost Cherry : Perfume Review

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Expensive fragrances get more scrutiny, and that’s only fair. If a brand wants you to pay over $200 for a bottle of scent, then you should be certain that you’re getting your money’s worth. In the case of Tom Ford, you’re paying for the name, luxurious packaging and the whole style factor that gives Ford an edge. That being said, the collection has a number of perfumes where even the special markup can be justified. Lost Cherry is one of those fragrances, because when Ford wants a bombshell perfume, he doesn’t hold back.

The name, only a touch less vulgar than Tom Ford’s F*cking Fabulous, suggests fruits and sweetness, but Lost Cherry is a sophisticated blend of woods in the style of Serge Lutens’s original Feminité du Bois. Lutens commissioned it as a woody fragrance for women, a request that at the time made a few eyebrows rise. 27 years later, nobody is surprised by “feminine woods,” but many brands still shy away from embracing the idea fully. In other words, woods play a secondary role to fruit, caramel, flowers or vanilla. Women who want woods, without too many embellishments, might well turn to the masculine side of the fragrance counter. 

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Givenchy L’Interdit 2018 : Fragrance Review

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Givenchy the couturier was catapulted into stardom by his work with Audrey Hepburn. Their partnership resulted in one of the most distinctive wardrobes in fashion history, from the embroidered gown of Sabrina to the little black dress of Breakfast at Tiffany’s. Equally important was Hepburn’s role in making Givenchy the perfumer. L’Interdit was the first Givenchy perfume, and whether Hepburn wore it or not, she claimed it as her signature fragrance. 

The original 1957  L’Interdit was a floral aldehydic with enough elegance to make one feel dressed up, even if you wore only pyjamas. Think Chanel No 5, but soft, warm and with a delicious strawberry note.

I say was, because in 2005 Givenchy reformulated it. The change was done by perfumer Aurelien Guichard, and it made the fragrance less aldehydic and starchy, but also simpler. Still, as far as updates go, it was decent in that it retained the character of the original. You can read my more detailed review, in which I compare the original and the 2005 version.

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Dior Joy : Perfume Review

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Louis Vuitton has done it. It managed to buy a stake in the venerable house of Jean Patou and to add it to its impressive collection of brands. It announced reviving the Jean Patou fashion line and promised many exciting developments. The first one arrived and I’m not holding my breath for the subsequent ones. Dior launched a perfume called Joy. Why let such a brilliant name languish on an old-fashioned perfume when it can grace a modern, pink-tinted juice?

The press release was ecstatic. “Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits [bergamot and mandarin] in a vibrant smile. Warm and creamy sandalwood embraces us in softness.” That Dior needs to hire a good copywriter is obvious, but even more so the fact that besides the name, Dior also took the main idea of Jean Patou’s Joy, rose and jasmine. What would be the result, I wondered?

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Ormonde Jayne Cuir Imperial : Perfume Review

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A certain type of leather scent is guaranteed to catch my attention. Dark, spicy, with a hint of birch tar smokiness. Think Chanel Cuir de Russie on the elegantly austere end of the spectrum or Serge Lutens Cuir Mauresque on the opulent dimension.  Ormonde Jayne Cuir Impérial falls somewhere in between. It places a trimmed down and polished leather accord against a Nezami garden of pleasures–rose, sandalwood,  saffron and iris.

Cuir Impérial reveals all of its treasures readily, and its opening is exciting. The blend of spicy and lemony notes makes for a bright start, and if you wonder how a spice can be zesty, try crushing a pod of cardamom. The lemony bite in the top notes of Cuir Impérial is fueled by cardamom, along with a dose of bergamot and pink pepper.

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Chanel Paris-Deauville : Fragrance Review

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Deauville doesn’t evoke a particular scent for me. The name of this resort town on the coast of Normandy mostly reminds me of A Man and A Woman, the 1966 French film starring the incomparable Anouk Aimée. I have visited Deauville several times but only for work, unlike most normal people who travel to Normandy on vacation. As a result, when I sprayed Chanel’s Paris-Deauville on my wrist, its fragrance made me bypass France entirely. Instead, it took me to Sicily.

I smelled the bitterness of orange peel and green leaves unfolding on my skin and I could almost feel the breeze from the Ionian sea and the bright flavor of orange granita. The hot stones and sun bleached grasses slowly enter the picture. And then before the fragrance even reveals its jasmine inflected heart, I already recall the opulence of blossoms in Aci Trezza, the rocky strip of the Riviera where Ulysses might have fought the Cyclops. My memory erases the misdeeds of the 1960s real estate developers, which make the Cyclops seem rather innocuous, and instead as I wear Paris-Deauville, I escape to visions of endless blue sea, cliffs, orange orchards and jasmine vines.

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