New Perfume Launches: 159 posts

For those who like lists and rankings, I have a little treat today courtesy of the Cosmetify Index, a service that ranks the most searched for and followed beauty brands around the world. The Cosmetify Index was created in 2019 to see how brands engage with social media and also how consumers respond to new launches. The newest index tracked searches and engagement in 2020, assessing the impact of the pandemic on beauty and fragrance sales.

The Cosmetify Index also tracks which brands are popular in which country, so you can glean fascinating information like Russia being a Jo Malone country, while China favors Estée Lauder. Yves Rocher rules in France, Italy, and Spain, while Rituals holds court in Germany, Scandinavian countries, and unexpectedly, Angola and Bhutan. The Indian subcontinent is united in its love for The Body Shop, although Nepal prefers Dove. And so on. Of course, these are the macrotrends and generalizations, but all trend reports are bird’s-eye-view snapshots.

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Gallivant is an indie perfume house that wants to make us travel via its scents. Its journeys have previously included well-trodden places such as London, Amsterdam and Istanbul, but however popular the destination might have been, the route was anything but. Gallivant’s creator,  Nick Steward, likes to surprise, and all of his compositions treat their journeys as adventures. Bukhara is easily my favorite for its originality and intriguing complexity.

Let me say that nothing is easier for a perfumer than to take a city on the Silk Road as inspiration and load the composition with enough amber to break a camel’s back. Steward didn’t do that. He worked with perfumer Ralf Schwieger to create a fragrance that is radiant, luminous and modern. It has warm, dark elements, but they’re woven as seamlessly into the composition as the complementary colors of Bukhara’s famous blue mosaics.

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I try not to read the marketing material before testing a perfume–and with good reason. If I had learned that Penhaligon’s The Favourite was inspired by Sarah Churchill, Duchess of Marlborough, I wouldn’t have described it as soft, ethereal and tender. It’s hard to imagine those adjectives applied to the favorite of Queen Anne and a prominent personality of 18th century Britain. A strong-willed woman who wielded power behind the throne, she evokes for me something more assertive than a musky floral. That being said, The Favourite is a lovely thing, and however mismatched its character and its story might be, I’m reaching for it whenever I want something comforting and elegant.

The appealing aspect of The Favourite is how it combines floral and fruity notes with a hint of powder. It starts with a bright and sweet citrus and immediately plunges into a floral accord combining soft, rose-like notes with violet. The effect is delicate, but once the musk becomes more prominent, The Favourite gains more richness.

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The combination of salt and vanilla is not common in perfumery, despite the ubiquity of these ingredients in modern patisserie. For one thing, salt is a fantasy impression created by certain marine and dry woody notes in fragrances, and its effect is cancelled out by the sweetness of vanilla. Also, when a perfume promises vanilla, we expect warm, creamy and cuddly–a bowl of custard, if you will. L’Artisan Parfumeur Couleur Vanille, however, dares to be different.

While retaining the creaminess and dark sweetness of vanilla, perfumer Aliénor Massenet, who worked with L’Artisan Parfumeur on this launch, blended fresh floral and salty notes to balance out the richness. The sweet and salt facets give Couleur Vanille its personality, right from the top notes.

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When it comes to  fragrances, 2019 has been a good year. There have been the usual commercial releases, but innovative launches were also numerous. I particularly liked the collection by L’Officine Universelle Buly 1803 created in collaboration with the Louvre that gave scent to some of the museum’s famous works. Carine Roitfeld’s line was likewise interesting, with a number of memorable perfumes.

As always, my list is personal and idiosyncratic. I didn’t aim to include everything, but rather the perfumes that caught my attention the most this year and the ones I wore. These are the fragrances that will accompany me into 2020. I look forward to hearing about your 2019 favorites.

Carine Roitfeld Parfums George

Carine Roitfeld Parfums was created by the former editor-in-chief of Vogue Paris. The line includes seven unisex fragrances, Aurélien, George, Kar-Wai, Lawrence, Orson, Sebastian and Vladimir, inspired by fictional love stories. I ended up with a travel set, which I found excellent given that the premise of the collection is travel. Each lover takes his paramour to a different city, from Paris to Hong Kong. My choice was George, effervescent but with a suave finish. I also liked Lawrence, who comes bearing jasmine garlands.

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