bulgari: 7 posts

Eau Parfumée au Thé Vert is an unexpected modern classic. It wasn’t even meant to be displayed outside the Bulgari  boutiques, where its role was to be an elegant extra next to the house’s jewelry collection. Yet such was its allure and originality that it became one of the perfume trendsetters. And it made Bulgari into a perfume house of note. I tell the story of Eau Parfumée au Thé Vert in my newest FT column, Tempting Tea-Inspired Perfumes. But first I take you on my honeymoon to Kerala.

Munnar, a hill station in India’s southwestern state of Kerala, is one of the country’s largest tea producers. Ensconced in the Western Ghats mountain range, the town is surrounded by plantations that cascade down the hills and hide in misty ravines. I was in Munnar for my honeymoon, and my recollections of long, languorous walks around the tea gardens, the tolling church bells and the opulence of garlands at the Sri Subramanya Temple are laced with the scent of tea leaves. Crushed in my fingers, they smelled green and tannic; when carried by the morning breeze, the aroma resembled violets and driftwood. To continue, please click here.

The other fragrances in the Modern Classic series were Serge Lutens’s Féminité du Bois and Lolita Lempicka.

Researching the article made me realize how many excellent and distinctive perfumes feature the tea accord. Next week I will share a selection of favorites to complement my choices in the article above.

Image via FT

Could other factors, apart from the aroma itself, influence our perception of perfume? Yes, of course, and this is not limited to fragrance. Elisa explores the topic.

A few years ago, I went to a nearby wine shop to stock up for a weekend in the mountains with some old college friends. A representative from a local winery intercepted me in the red blends aisle and implored me to try a bottle of his family’s wine. Colorado is not known for its vineyards, but I went along in the spirit of adventure, bonhomie, and perhaps a touch of pity.

When we got to the mountains, I warned my friends (occasional wine snobs) that I couldn’t vouch for the quality of the local wine. Since we were all sure it would be bad, we saved it until the end of dinner, a couple of bottles in. When we finally opened and tasted it, we were blown away—it was utterly unusual, with the complexity and creaminess of a good Bordeaux but some additional, unplaceable quirk that made it compulsively drinkable. I was sad when it was gone.

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Who could have predicted that one of the greatest perfumes of the 20th century would be a rejected green tea accord? Bvlgari Eau Parfumée au Thé Vert was originally created by Jean-Claude Ellena for Christian Dior, but at the last moment, the house decided on what is now Fahrenheit. A number of fragrance houses also shook their heads, until the Italian jeweler Bvlgari took a gamble on Ellena’s mod. The rest is history.

Today, despite its young age, a mere 23 years, Eau Parfumée au Thé Vert is in the pantheon of perfumery classics for its laconic composition and distinctive character. The theme invites plenty of variations and none have been more interesting than Bvlgari’s own. The green tea note can be embellished with orange blossom and bitter herbs (Eau Parfumée au Thé Blanc), pepper and fig (Eau Parfumée au Thé Rouge), or, as is the case with the latest sequel, Eau Parfumée au Thé Bleu, iris and lavender.

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Patricia on Acqua di Parma Colonia and other citrus favorites, from Parfums de Nicolai and Annick Goutal to The Different Company and Guerlain. 

Colonia by Acqua di Parma is a fragrance with a past. Created in 1916 as the first fragrance of a small perfume factory in Parma, Italy, it was first used to scent the handkerchiefs that men carried with them at the time. Later it was the darling of worldwide celebrities seeking Italian chic in the early and mid twentieth century. Acqua di Parma then fell on hard times but was revived, along with Colonia, in the 1990s.

I must confess a partiality for aromatic citrus fragrances. Like one who works out real-life problems at night through recurring dreams (being caught unprepared for an examination is a personal favorite), I repeatedly buy citrus colognes very similar in nature, the most recent of which is Colonia, purchased on a hot sunny September afternoon in the South of France.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Despite having been around for almost 20 years and having served as an inspiration for numerous tea fragrances, Bulgari Eau Parfumée au Thé Vert has lost none of its appeal. Its misty tea accord wrapped into a layer of citrus and violet toned woods still seems exciting and original. While its name promises a familiar scent, Thé Vert delivers a novel experience. For me, it does not so much evoke the aroma of green tea, as it conveys the freshness of morning air, the bitterness of fresh leaves, the sweetness of nightblooming jasmine dissipating as the sun comes up…

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