burberry: 3 posts

Burberry has done all it could to sink Brit Rhythm for Women. The awkward name, the cliched marketing lingo of sexy, rock-n-roll, and edgy, and its place of honor as the nth flanker to Brit don’t inspire much excitement. This is a shame, because Brit Rhythm is a sophisticated, quirky lavender wrapped in peony and sheer amber. It’s the most interesting and distinctive fragrance in Burberry’s collection, although you’d never guess so based on its bland trappings.

If your idea of elegance is casual and understated, Brit Rhythm will be a good fit. At its core is a complex lavender accord, a brave choice for a feminine perfume. A common presence in masculine colognes and skin care products, lavender has acquired a staid and dull reputation. That lavandin, a harsher, brasher note, is often used instead of real lavender doesn’t help matters either.

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Burberry is launching a new fragrance, Burberry Body Tender, which is a variation on the original Burberry Body. “Burberry Body Tender combines the relaxed, playful attitude of the Burberry girl with the energy of the brand’s London hometown.”  It includes notes of lemon, apple, absinthe, rose, jasmine, sandalwood, amber, Cashmeran (musk with strong woody-ambery nuances), and musk.

Scent opens with a fresh surge of lemon, crisp apple and green absinthe as top notes. Delicate blend of dewy English rose, white jasmine and sandalwood at the heart of the scent. Soft base of cashmeran, amber and musk gives understated warmth and femininity.

The advertising campaign features British actress and Burberry model Cara Delevingne. The Eau de Toilette is available in 85, 60, and 35ml bottles. Available at select department stores and at burberry.com. Via press release

Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Limited edition for the holidays, Brit Gold was created by Antoine Lie of Givaudan in 2005. In contrast with Brit and Brit Red (created by Nathalie Gracia-Cetto), green Oriental and gourmand Oriental respectively, Brit Gold is a richer, warmer composition, with more subdued sweetness. Its classical oriental elements, particularly the combination of bergamot with vanilla and amber, recall the sumptuous elegance of fragrances like Guerlain Shalimar.

The interplay of orange blossom against the dark sandalwood backdrop is one of my favorite aspects of Brit Gold. Through the hazy mist of delicate floral notes and bergamot, the vivid hues of the base glow gently, gaining more vibrancy as the fragrance dries down. While the composition does not undergo dramatic changes, the development is fascinating, given the fact that the base notes are evident from the start. This construction lends a certain transparency to the composition, while preserving its elegant richness.

The accord of iris, vanilla and amber that is present in all Brit fragrances, blossoms out of the heart, adding an oriental element. At one point, I think of a carved sandalwood box used to store vanilla and lemon bon bons. The drydown reveals the base notes of sandalwood and musk in their full splendor. Little by little, the floral elements fade, leaving their subtle imprint upon the wooded relief of the base. The finished composition has a luminous quality that calls to mind a dance of candlelight upon dark polished wood.

Brit Gold was launched exclusively at Saks Fifth Avenue and Burberry retail stores in September. It will also be sold at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, and Nordstrom. Notes include magnolia, neroli, black currant, bergamot, pink iris, amber, vanilla, sandalwood and musk.