ernest beaux: 11 posts

Series 1 :: Series 2 :: Series 3 :: Series 4 :: Series 5 :: Series 6 :: Series 7 :: Series 8 :: Series 9 :: Series 10

My most recent project was a compilation of feminine and masculine fragrances that influenced the course of perfume history for a perfumery training course. I decided that perhaps this list might be of interest to you. There are several criteria I used to select the 100 fragrances below: they have to be responsible for setting a new trend either due to their unique character or their novel use of a raw material and they have to be recognized as trendsetting by industry professionals, namely, perfumers.

While my list includes many legendary fragrances, it does not include every grand parfum. For instance, my list is missing Chanel Bois des Iles, Caron Nuit de Noël and Guerlain Nahéma, which are great fragrances, but their impact on the fragrance market was less profound than that of other less unique perfumes. While it is by no means a definitive list—even 100 is bound to exclude some remarkable fragrances–I hope that it provides a glimpse into the development of perfumery, from the late 19th to the early 21th centuries. With each entry, I include an explanation as to why I selected it as well as to demonstrate how its influence on the fragrance market is felt today.

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“The line between legend and history, however, is wonderfully—and perplexingly—malleable, Much of what is told and retold as conventional wisdom about the spectacular rise of Chanel No. 5 and its transformation into an international byword for luxury is the stuff of half-truths, confusion, collective fantasy, and sheer invention. Sometimes, the truth that those legends obscure is more fantastic than any fiction,” writes Tilar J. Mazzeo in her book The Secret Of Chanel No. 5: The Intimate History Of The World’s Most Famous Perfume.

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Fascinating glimpse into the creative process in perfumery (quoting famous perfumers such as Henri Robert, Andre Fraysse, Ernest Beaux and Edmond Roudnitska) excerpted from The Complete Technology Book on Herbal Perfumes & Cosmetics By H. Panda, p. 53-54.

“Different perfumers react to different stimuli. Thus Henri Robert interviewed some years ago, mentioned that he always kept an odour-diary throughout his worldwide travels. On returning to his laboratory, with the aid of these notes, he would attempt to recreate in memory the various olfactive impressions that he had received: ‘something suggested, for example, on a May morning on the Riviera or in the heat of a tropical afternoon, the impression arising from a market scene, a visit to the grand magazines or a concert.’ He might then decide to translate this or that olfactive reminiscence into a formula. … The place which he considered the most unfailingly stimulating source of odour-impressions was Paris, or to be more precise, a very small section of the Faubourg St. Honore. Here he was able to find the strongest impression of artistry, beauty and that subtle feeling of elegance so necessary to achievement in the sphere of fine perfumery.

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In his wonderful memoirs Souvenirs et Parfums Constantin Weriguine, a Russian emigre perfumer who worked with Ernest Beaux at Chanel shares some fascinating tidbits not just about the perfume industry of his time, but also about Ernest Beaux himself. Beaux was a man who admired Napoleon Bonaparte, searched for raspberry nuances in rose oils he used in Chanel products and had a tremendous passion for his art. Re-reading Souvenirs et Parfums on the plane last week, I noted down a passage, in which Weriguine shares a speech given by Beaux in 1946 about fragrance, chemistry and inspiration for Chanel No 5.

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“The story of Chanel No 5 begins in Moscow in 1912 with perfumer Ernest Beaux’s studies of the aldehyde used in Houbigant’s Quelques Fleurs. It continues in La Bocca and Cannes, France, and then is almost derailed by competition from an unlikely source,” begins the article From Rallet No1 to Chanel No5 versus Mademoiselle Chanel No1 by Philip Kraft, Christine Ledard and Philip Goutell.

Published in October issue of Perfumer & Flavorist, it presents a fascinating account of the birth of Chanel No5. One can learn why Beaux was interested in aldehydes and how Coco Chanel decided to launch her own line of fragrances (breaking the agreement with Pierre Wertheimer of Parfums Chanel) during the WWII. Moreover, the piece offers the reconstituted formulas for Rallet No1 parfum and eau de toilette as well as mysterious Mademoiselle Chanel No1. Available for purchase from the Perfumer & Flavorist website.

I have to mention my own small involvement in this piece, which was consisted of providing some historical materials as well as a sample of Rallet No1 from my personal bottle. I have long treasured this gem, and I was glad to finally break open the seal for the purposes of analysis. It is certainly great to see it on the P&F pages.