guerlain: 93 posts

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Now and again, walking down a street in Paris, I catch a whiff of Shalimar. According to the latest bestseller lists—compiled by companies whose entire business rests on the arcane practice of counting doors and tracking fragrance sales—Guerlain Shalimar remains among the top ten best-selling perfumes in France. If that is true, then excellent. Few perfumes deserve to be worn, loved, and admired as much as Shalimar.

What makes Shalimar extraordinary is its paradox. It is sumptuous, yet startlingly modern; ornate, yet almost linear in its construction. One could even call it a precursor to the Sophia Grojsman style: a bold block of high-impact materials, softened and ornamented with delicate flourishes.

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Guerlain Shalimar L’Essence (українська версія)

When a house like Guerlain marks the centenary of its most famous perfume, expectations run high. Shalimar is more than a fragrance; it is a myth. Born in 1925, Jacques Guerlain’s creation was radical in its structure: a dazzling bergamot opening tumbling into smoke, balsams, and a warm, animalic vanilla base. It was perfume as sensation, unapologetically modern and deeply sensual.

Shalimar L’Essence, launched in 2025 by Delphine Jelk, does not attempt to recreate that audacity. Instead, it revives the formula of Shalimar Millésime Vanilla Planifolia (2021), a limited edition that quickly became a cult favorite. Fans of that release will be pleased to know that L’Essence brings the same opulent, liqueur-like vanilla into the permanent collection.

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Whenever I browse the list of perfume best sellers, regardless of the geographic market, I’m always struck by the enduring presence of classics. Chanel No 5 rarely gives up its position in the top five, while perfumes like Guerlain Shalimar, Clinique Aromatics Elixir, and Aramis keep their place in the top twenty. What can explain the lasting appeal of these icons, especially today when every season brings more and more new creations?

For the author of Perfume: A Century of Scents, Lizzie Ostrom, the answer lies partly in this avalanche of new launches.  “Classic scents are lodestars. When you’re feeling overwhelmed by new launches, it’s often just easier to go for the ones you recognize, like ignoring fashion fads and saving up for a Yves Saint Laurent Le Smoking instead,” she says. Perfumes like Chanel No 19 or Lancôme Magie Noire convey different moods and experiences, but they also have a reputation. (Incidentally, neither No 19 nor Magie Noire is a top seller for their brands, but their following is fiercely loyal.)

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Do you have 17,000 euros to spare? If so, Guerlain has released a limited edition bottle created in collaboration with Maison Matisse, a design house founded in 2019 by Henri Matisse’s heirs to produce objects inspired by the French painter’s art.  According to the Artnet Magazine, the bottle is inspired by La Musique, a work painted by the artist in 1939. It fuses the colors of the painting and the iconic shape of the Bee Bottle to celebrate its 170th anniversary. Painted by hand, it’s a stunning object, but clearly aimed at collectors. 

For me personally, the most compelling bottle collaboration from Guerlain remains their work with Arita Lab in Japan. Adorned with traditional Aritayaki motifs, it’s a beautiful pairing of Japanese craftsmanship and Guerlain’s style.

Via Artnet

My mother-in-law rubbed a piece of pink colored wood on a rough stone until it turned to paste.  My husband and I were about to travel back to Europe, and in the Hindu custom, my mother-in-law performed a puja, an act of worship, to ensure our safe journey. She lit joss sticks around the deities and dabbed some of the paste on the figurines of gods arranged on her small altar and then on our foreheads. The fragrance of sandalwood rose in the warm air. Many hours later as I sat on the airplane, the creamy, floral perfume lingered around me, carrying with it the memory of a caring touch.

In Indian paintings you can sometimes spot curious image of snakes curving sensually around sandalwood trees. According to legend, the tree releases such a beautiful scent that serpents are charmed by it. More than a pleasing aromatic, sandalwood is a means to feel closer to the divine, for all creatures alike. This is the reason why Vedic religious rites, from birth to death, are accompanied by this precious wood.

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