iconic perfumes: 29 posts

The more I delve into perfumery, the more the subject of fragrance classics fascinates me. Although when it comes to my day-to-day choices I still wear many fragrances from niche brands, I reach for classics when I want to experience the scent of another time, a glimpse of another era or simply to take myself out of my routine. For this reason, classics remain among my staples. What’s more, all of the recent top-selling fragrances lists from the US, France, Germany and Italy feature classical fragrances like Guerlain Shalimar, Chanel No 5, and Christian Dior Eau Sauvage.

Not everyone, however, is enamored with classics. Some people find them old-fashioned. Some think that they are too demanding or that they don’t fit their lifestyle. Can you wear Chanel No 19 while cleaning your flat? Or don Mitsouko for a supermarket run? While as I’ve said many times before, you need not like the classics, giving them a chance will benefit your understanding of perfumery. Another important consideration is that classical ideas are often reused in niche fragrances, so instead of paying the niche prices, you can find the same thing–and often of much better quality–from the original source.

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“I have no luck with classical perfumes,” confessed a friend. “My grandmother wore Jean Patou Joy, my mother loved Chanel No. 5, but when I wear these fragrances, I feel like I’m playing dress up.” She wondered why she completely missed the allure of fragrances widely considered iconic.  It is easy to attribute it to personal tastes and associations, but I decided to embark on a classical challenge.

The French use the phrase “grand parfum” to describe fragrances that not only have symphonic complexity but also a distinguished heritage. Chanel No. 5 is a quintessential example—created in a remarkable collaboration between Coco Chanel and perfumer Ernest Beaux, it revolutionized the ‘20s with its daring blend of aldehydes, manmade materials that smell starchy and metallic, and opulent floral essences. It is voluptuous, rich and heady. Today, on the other hand, we are no longer used to the strong burst of aldehydes, and the curves in perfumes—as on Hollywood actresses—are toned down.

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Who is afraid of perfume classics? Classical perfumery often elicits two different reactions. There are those who worship at the altar of Guerlain Mitsouko and define the tastes of others by their reactions to Jean Patou Joy or Chanel No 5. Frankly, if Joy were the last perfume available in this world, I wouldn’t wear it, and I enjoy No 5 more on others than on myself. But this is not the point. Classics weren’t created the way perfumes are today–they weren’t meant to be crowd pleasers, they weren’t tested on groups of women from New Jersey* to determine their appeal. They reflect their time and place, and it’s perfectly fine to decide that one doesn’t care for Mitsouko or Hermès Calèche.

And then there are those who think that classics are old-fashioned, outdated or simply too difficult to wear. I agree that classics mirror their time and fashion bubble, but that can be their very appeal to some. Dismissing classics altogether is also a mistake, because this style of fragrance is still current and exploring it can be enjoyable. For instance, expensive niche lines like Tom Ford are known to be inspired–and strongly at that–by classics.  So, one could pay  niche prices or find a similar perfume among the more affordably priced lines.

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I’ve been waiting for Michael Edwards’s Perfume Legends II in the same way that Star Wars fans anticipate the new sequels. First published in 1996, Perfume Legends told stories behind more than 40 iconic fragrances. Edwards explained the inspiration behind the concept and the bottle and also left room for perfumers’ voices. Why did Edmond Roudnitska add an opulent plum note to Rochas Femme? How did Jacques Polge create the baroque effect of Chanel Coco? I read and re-read the book so much that my copy fell apart.

Edwards, however, wouldn’t rush the sequel. Respected in the industry for his Fragrances of the World database that assiduously tracks every new launch, he brought the same meticulousness to the Perfume Legends project. He decided to update the list, and so he spent several years researching information and interviewing perfumers, creative directors and designers. The industry can be frustratingly secretive, especially when it comes to explaining the perfume formula, but Edwards has never been daunted by such obstacles. The book reveals it all.

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In my September 2018 newsletter, I shared an experiment with three perfume classics. While re-reading the Odyssey (see my fall reading list), I was inspired to turn to another favorite book, Bulgakov’s The Master and Margarita. I lingered over the scene when the sultry red-haired witch enticed women with the promise of “Guerlain, Chanel No. 5, Mitsouko, Narcisse Noir, evening gowns, cocktail dresses...”  Why not revisit them, I thought?

I decided to devote a few days to each perfume, wearing it every day and studying it closely. I also applied the three perfumes on blotters and kept them within reach to smell as often as I remembered, noting down the changes in scent and its intensity. In my newsletter, I proposed that you also do the experiment with these perfumes, but on reflection, you can repeat it with any fragrance you like. I recommend classics, because they are usually complex and they have elements that you’ll find in modern fragrances. It’s like reading The Odyssey to understand the famous tropes of Western literature.

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