iconic perfumes: 32 posts

Beautiful fragrances can lift your mood. Over the past few months I have been wearing my most opulent perfumes without being concerned that they might become associated with a dark period in my life. I needed colors, texture, and vibrancy, and my beloved classics satisfied me. Complex fragrances have the benefit of being multifaceted, so that each time you wear them, you discover a new layer or create your own story to match the mood. Perfume may be a dispensable luxury, but like all beautiful things, it serves to elicit positive emotions and boost the spirits.

For my summer-themed selection, I’ve settled on a list of five masterpieces. These are the perfume equivalents of novels by Tolstoy and George Eliot because of their layers, nuances, and twists. Some are elegant colognes; others are lush florals and bittersweet chypres (mossy-woody blends.) The list is personal, but I think that you will agree that these are among the classical perfumes to try. Some of them might be ideal as an introduction to classics.

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“The art of fortunate proportions” is how Edmond Roudnitska described perfumery. According to the legendary perfumer, a good fragrance has balance and an original form, a simple idea that is far from easy to realize. Roudnitska spent his career creating fragrances that exemplify perfumery at its most artistic—Christian Dior Diorissimo, Eau Sauvage, Diorella, and Rochas Femme. His compositions have elegance and character, but one of the distinctive trademarks of Roudnitska’s style is balance.

When I speak of balance in perfumery, I mean both the aesthetics and the technique. Consider Guerlain’s Chamade, one of the most perfectly balanced fragrances. From the bright green top notes to the rose and hyacinth heart and the velvety woody notes, the perfume unfolds like a silk scroll.  Similarly modulated is Dior’s Diorissimo, where the musky and spicy notes balance out the floral and green accords.

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Many of you have been asking me to continue the series 100 Fragrances That Influenced Perfume History. These articles still remain among the most visited ones on Bois de Jasmin for the behind-the-scenes information they offer, stories and the connections between famous fragrances and contemporary launches. Since Bois de Jasmin is going to turn 17 years old next year, I decided to put the series into an e-book, which I will make available to my readers as a gift. Your participation and support mean a lot to me, and I would have been able to maintain Bois de Jasmin over almost two decades without it. It would be my pleasure to share something special with you.

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Photography by Bois de Jasmin

The more I delve into perfumery, the more the subject of fragrance classics fascinates me. Although when it comes to my day-to-day choices I still wear many fragrances from niche brands, I reach for classics when I want to experience the scent of another time, a glimpse of another era or simply to take myself out of my routine. For this reason, classics remain among my staples. What’s more, all of the recent top-selling fragrances lists from the US, France, Germany and Italy feature classical fragrances like Guerlain Shalimar, Chanel No 5, and Christian Dior Eau Sauvage.

Not everyone, however, is enamored with classics. Some people find them old-fashioned. Some think that they are too demanding or that they don’t fit their lifestyle. Can you wear Chanel No 19 while cleaning your flat? Or don Mitsouko for a supermarket run? While as I’ve said many times before, you need not like the classics, giving them a chance will benefit your understanding of perfumery. Another important consideration is that classical ideas are often reused in niche fragrances, so instead of paying the niche prices, you can find the same thing–and often of much better quality–from the original source.

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“I have no luck with classical perfumes,” confessed a friend. “My grandmother wore Jean Patou Joy, my mother loved Chanel No. 5, but when I wear these fragrances, I feel like I’m playing dress up.” She wondered why she completely missed the allure of fragrances widely considered iconic.  It is easy to attribute it to personal tastes and associations, but I decided to embark on a classical challenge.

The French use the phrase “grand parfum” to describe fragrances that not only have symphonic complexity but also a distinguished heritage. Chanel No. 5 is a quintessential example—created in a remarkable collaboration between Coco Chanel and perfumer Ernest Beaux, it revolutionized the ‘20s with its daring blend of aldehydes, manmade materials that smell starchy and metallic, and opulent floral essences. It is voluptuous, rich and heady. Today, on the other hand, we are no longer used to the strong burst of aldehydes, and the curves in perfumes—as on Hollywood actresses—are toned down.

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