jean-claude ellena: 10 posts

Munnar, a hill station in the southwestern state of Kerala, is one of India’s largest tea producers. Ensconced in the Western Ghats mountain range, the town is surrounded by plantations that cascade down the hills and hide in misty ravines. I was in Munnar for my honeymoon, and my recollections of long languorous walks around the tea gardens, the tolling church bells, and the opulence of flower garlands at the Sri Subramanya Temple are laced with the scent of tea leaves. Crushed in my fingers, they smelled green and tannic; when carried by the morning breeze, the aroma resembled violets and driftwood.

The fragrance of tea has captivated many perfumers, but it was Jean-Claude Ellena who created the tea accord that became a trendsetter. Today it’s known as Bulgari Eau Parfumée au Thé Vert. Curiously, the fragrance wasn’t meant to make a big splash. When the Italian jewelry house of Bulgari approached Ellena, they were merely looking to offer a perfume in their boutiques, an elegant addition to their collection of adornments. Meanwhile, Ellena had a sketch of a fragrance that his other clients deemed a bit too innovative. It was an etude evoking the aroma of tea, and it was perfect for Bulgari. However, as soon as the house started offering Eau Parfumée au Thé Vert in its boutiques, it drew so much attention that Bulgari had to stage a wider launch.

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Last week I talked about perfumery as “the art of fortunate proportions,” and one of the best examples for this idea is the newest fragrance from Hermès, Muguet Porcelaine. Created by Jean-Claude Ellena just as he prepared to give over the reins of the house to Christine Nagel, it feels like a recap of his work over the past few decades. Ellena is not leaving Hermès, and he will be delighting his fans with other perfumes, and yet, there is something nostalgic in Muguet Porcelaine, a tender lily of the valley.

Muguet Porcelaine is also a tribute to a legendary perfumer who influenced Ellena, Edmond Roudnitska. Ellena, however, denies it, commenting that it was time to create lily of the valley for Hermès’s portfolio, but it’s hard not to spot the parallels between the two. In my review for the Financial Times’s HTSI column, I follow the clues. Muguet Porcelaine is delicate without being precious and ethereal without being evanescent. It lingers for several hours and creates an illusion of a springtime breeze.

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Who could have predicted that one of the greatest perfumes of the 20th century would be a rejected green tea accord? Bvlgari Eau Parfumée au Thé Vert was originally created by Jean-Claude Ellena for Christian Dior, but at the last moment, the house decided on what is now Fahrenheit. A number of fragrance houses also shook their heads, until the Italian jeweler Bvlgari took a gamble on Ellena’s mod. The rest is history.

Today, despite its young age, a mere 23 years, Eau Parfumée au Thé Vert is in the pantheon of perfumery classics for its laconic composition and distinctive character. The theme invites plenty of variations and none have been more interesting than Bvlgari’s own. The green tea note can be embellished with orange blossom and bitter herbs (Eau Parfumée au Thé Blanc), pepper and fig (Eau Parfumée au Thé Rouge), or, as is the case with the latest sequel, Eau Parfumée au Thé Bleu, iris and lavender.

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The house of Hermès is presenting its new bath & body line this month, Le Bain. A collection of shower gels, shampoos, lotions, and soaps is based on the existing fragrances developed by the in-house perfumer Jean-Claude Ellena and is richly scented.

Collection Colognes

Shower gels for body and hair are available in Eau de Gentiane Blanche, Eau de Narcisse Bleu, Eau d’Orange Verte, and Eau de Mandarine Ambrée (200ml, 32€).

Liquid soap in Eau de Gentiane Blanche, Eau de Narcisse Bleu, Eau d’Orange Verte, and Eau de Mandarine Ambrée (300ml, 44€).

Moisturizing balm for face and body (200ml, 59€).
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Hermès is presenting Bel Ami Vétiver, a reorchestration of the bold leather chypre from 1986. It’s already available at the Hermès boutiques in Europe and will be launching in the US early next year.

Created by Jean-Louis Sieuzac, the original Bel Ami featured notes of cardamom, elemi, basil, carnation, iris, patchouli, Russian leather, vetiver, amber, civet, styrax and vanilla.

Bel Ami Vétiver, on the other hand, is transparent and radiant, with the emphasis on vetiver and soft leather. It was created by the current Hermès perfumer, Jean-Claude Ellena, who is also set to rework some other classics from Hermès’s archives.

The original Bel Ami will still be a part of the collection.

100 ml Eau de Toilette/€ 88. Via italy.hermes.com and press release.