michael edwards: 3 posts

Michael Edwards’s Perfume Legends II

I’ve been waiting for Michael Edwards’s Perfume Legends II in the same way that Star Wars fans anticipate the new sequels. First published in 1996, Perfume Legends told stories behind more than 40 iconic fragrances. Edwards explained the inspiration behind the concept and the bottle and also left room for perfumers’ voices. Why did Edmond Roudnitska add an opulent plum note to Rochas Femme? How did Jacques Polge create the baroque effect of Chanel Coco? I read and re-read the book so much that my copy fell apart.

Edwards, however, wouldn’t rush the sequel. Respected in the industry for his Fragrances of the World database that assiduously tracks every new launch, he brought the same meticulousness to the Perfume Legends project. He decided to update the list, and so he spent several years researching information and interviewing perfumers, creative directors and designers. The industry can be frustratingly secretive, especially when it comes to explaining the perfume formula, but Edwards has never been daunted by such obstacles. The book reveals it all.

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Fragrances of the World 2015

Perfume expert Michael Edwards has released an updated version of his guide, Fragrances of the World. “My first guide book in 1984 listed just 38 new fragrances,” says Edwards. Meanwhile, the 2015 edition includes 8,000, with 1,500 new additions. As he explains, “The book organises perfumes into 14 fragrance families – including Woods, Oriental, Floral, Fruity and Citrus – and even more subfamilies from which to choose.  Refreshed weekly the online databank provides current and up to date details on new launches, while the annual guide book is an iconic sales tool with current and historic references at your fingertips.”

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The book is intended as a guide for retailers and it lists the fragrances sold today. It also contains discontinued, iconic and limited edition fragrances. The listings are indexed by gender and brand for ease of reference. The book is available at www.fragrancesoftheworld.com, $210 (a coupon code FOTW15 for a 10% discount is valid before the end of March.) Via press release

In other book releases, indie perfumer Mandy Aftel has recently published Fragrant: The Secret Life of Scent. It also includes a smelling kit of essential oils such as cinnamon, mint, frankincense, ambergris, and jasmine.

Fragrances of the World 2013 Edition : Perfume Book

Fragrances of the World 2013 edition is going to be launched this month. “My first guide book in 1984 listed just 38 new fragrances,” says the fragrance expert Michael Edwards. “Our 2013 book is notably bigger and heavier than past editions. We tracked 1,330 new fragrances in 2012, up from 1,065 in 2011. Whilst the volume of launches shows no sign of slowing, we are seeing brands being more resourceful. Brands are capitalizing on formulae modifications – eaux de parfums, eau de toilettes, elixirs and the like – to enhance the success of a current fragrance, with perfume collections gaining ground in certain markets.”

The book is intended as a guide for retailers and it lists the fragrances sold today. In addition, it contains discontinued, iconic and limited edition fragrances. The listings are indexed by gender and brand for ease of reference. The new edition is illustrated by the Australian photographer and florist team Saskia Havekes and Gary Heery from Grandiflora. The book is available at www.fragrancesoftheworld.com. Via press release

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