perfume concentration: 1 post

What Do Perfume Concentrations Mean?

Eau de cologne, eau de toilette, eau de parfum, extrait de parfum. What do these terms mean? Open any perfume book, and I guarantee that you will read an explanation that these French words denote different concentrations of fragrant oils in the finished product and a corresponding strength. Some authors might even give you a chart showing that cologne is 2% oil and lasts for only 2 hours, while extrait de parfum is 25% oil and requires a skin graft for complete removal. It sounds convincing until one confronts the truth. Perfume concentrations are a marketing tool and they do not mean anything specific.  The proportion of oil doesn’t play as great a role as the ingredients in the composition. As such, different concentrations denote neither how long a perfume will last nor how many “rare and precious” materials it contains.

Eau de cologne refers to a style of fragrance rich in citrus essences. It is the Cava of the olfactory world, bright and shimmering. Citrus oils are among the most volatile in the perfumer’s palette, and some colognes are indeed evanescent, meant more as an instant boost of freshness rather than a thick veil of aroma.

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