perfume guide: 1 post

Every year brings us a few thousand new perfumes. When I stand in front of a perfume counter, I’m reminded of something I learned in my university psychology course – too much choice leads to anxiety. Thankfully, there are people who work tirelessly to make sense of the fragrance market and save us from experiencing choice overload. One such individual is Michael Edwards, whose Fragrances of the World, aka The Fragrance Bible, has been cataloguing and classifying perfumes since 1983. Luca Turin and Tania Sanchez are the other brave souls. Their Perfumes: The Guide 2018 includes more than 1,200 reviews of fragrances, along with tips on navigating that overwhelming perfume counter.

I’ve reviewed Perfumes: The Guide 2018 for my FT Magazine column (please click here to read it), but after I finished the piece, I had more to share from my interview with Tania Sanchez. Such as what were the authors’ favorite fragrances as they were working on the Guide, what perfumers do some of the best work today, what would Tania & Luca recommend to someone new to fragrance as well as some of their own favorite reviews.

Continue reading →