perfumery: 2 posts

Firmenich Senior Perfumer Dora Baghriche and I recently met on @FirmenichFine’s IGTV on Instagram to talk about cultivating creativity in today’s world, from our own perspectives. Many of you already know Dora through her beautiful creations, but what you may not know is that before becoming a perfumer she studied journalism. So, we have a lot in common.

Here is the recording of our conversation. Many of my IG viewers enjoyed it and requested the full version, so here it is. (You can also watch it on IGTV here.)

In the course of our conversation, Dora recommended a documentary called The Possibilities are Endless about a lyricist Edwyn Collins who suffered a stroke that deleted the contents of his mind. The documentary is about his recovery and journey. Among the things that inspire me, I mentioned a book by Ismail Kadaré, The Chronicle in Stone as well as a poem by Boris Pasternak, Let’s Drop Words.

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As a counterpart to the first series of Synthetics in Perfumery, here is the second part. The material I cover today is hedione. I explain how and by whom it was discovered, what led up to the experiments with hedione and what makes it such an important material. Hedione, which is the Firmenich tradename for methyl dihydrojasmonate, occurs naturally in jasmine. While its quantity in jasmine essence is quite small, it provides a unique radiant effect–and that is what Edmond Roudnitska discovered when he used it to create Dior’s Eau Sauvage. While on its own hedione doesn’t have a particularly strong character, the luminosity and radiance that it lends to compositions are striking.

Without hedione, Eau Sauvage would have been a well-crafted but not particularly memorable cologne. Without hedione, we wouldn’t be able to experience a variety of sensations and textures. It’s one of the most versatile perfume materials and today it’s hard to find a fragrance that doesn’t include it.

If you’ve liked my video and want to learn more about hedione, here is another article: Hedione Luminous Jasmine. It includes a number of perfume examples and mentions the doses of hedione used in them.