Celebrating Spring and a New Century
Happy Nowruz! نوروز مبارک ! Nowruz, the Persian New Year, is celebrated on the spring equinox, which March 20 this year. It will also mark the start of a new century according to the Persian calendar. 21 March 2021 will be the first day of 1400. I wish all of you health, happiness and joy. May it be the start of a beautiful new year.
And to start the new century on a positive note. Yesterday I met on Instagram Live with Firmenich perfumer Dora Baghriche–whom many of you know through her beautiful perfumes, and we talked about cultivating creativity in today’s world. We discussed our difficulties with facing uncertainty over the past year, ways of coping creatively and emotionally, and why perfume retains its power. We also shared our favorite books, documentaries and poems. Dora’s energy and passion were palpable. The Live was hosted on @firmenichfine and they will provide a video, so that I can share with all of you. In the meantime, you can go to firmenichfine IGTV and see the recording there. I hope that you’ll enjoy our candid, warm discussion.
The image above is of haft seen, a special spread of symbolic items that have deep significance on Nowruz. I’ve already written about the tradition of haft seen before, so please check my article.
Photography by Bois de Jasmin
Janine Novak in Scent Diary: Dried Roses for Inspiration: For me it’s the lilacs. The epitome of spring and so many memories of my childhood with my grandmother. January 25, 2023 at 1:27pm