yohji yamamoto: 1 post

Yohji Yamamoto : Long Lost Favorite Perfume

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“A fragrance created today is the one that’s going to disappear tomorrow,” says the director of the Osmothèque perfume conservatory Patricia de Nicolaï. Perfumes disappear for many reasons—reformulations, bad marketing strategies, poor timing. I’m not sure why Yohji Yamamoto was discontinued, but when Debbie emailed me to add Yohji Yamamoto to the long lost favorite perfume discussions, I was glad to talk about it. Debbie mentioned that she wasn’t sure if she really liked Yohji at the time, but as she noted, “when I go back and re-smell (I have about a quarter of a bottle left) I am struck by how interesting it is, especially at the time it was launched.”

When I first tried Yohji Yamamoto for Her, I also wasn’t sure if I liked it either. It was created in 1996 by the esteemed Jean Kerléo. Kerléo was an in-house Jean Patou perfumer, and he’s responsible for the gilded Jean Patou Sublime and the glamorous 1000. Yohji Yamamoto is a departure from the gold and silk elegance of Patou; it’s a gourmand composition that is unexpectedly crisp and bright.

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