moschino: 1 post

Elisa on another perfume that’s lighthearted, easy to wear and interesting.

There are certain perfume brands that fly under the radar. They are neither so mainstream that you see testers on every department store counter (Estée Lauder, Gucci, and the like), nor do they qualify as “niche” or earn the cult status of pricey brands like Serge Lutens and Amouage. These perfumes – I’m thinking of brands like Paco Rabanne and Cacharel – are found at mall perfume kiosks and online discounters, usually for under $50 a bottle. If you know about one of these scents, you probably either bought it at a drugstore as a teenager, heard of it through word of mouth, or discovered it via pure happenstance.

This last method of discovery was the case for me with Moschino Couture!, launched in 2004. (The exclamation mark is part of the name, but I’ll drop it from here on out.) Early on in my perfume-buying days, I had an insatiable hunger for new fragrances, but not a lot of money to spend, and I frequently blind-bought bottles when they could be had for just a few times the cost of a sample ($4 for 2 ml or $20 for 50 ml … this seemed like easy math to me). I bought Couture on a whim because I was ordering a bottle of Moschino Funny! and the site had great deals on both.

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