“Femme smells tactile, possessor of a velvet plushness like the down on skin or fruit; one wants to press one’s cheek against it,” writes Hannah Betts in her Sunday Times article The Moment I Wake Up, which explores the theme of perfume and unabashed femininity, using the examples of Rochas Femme and Madame Rochas.
Chandler Burr talks to Sarah Jessica Parker about the creation of Lovely and makes her uncover her secret perfume mix in his New York Times Article One Nosy Dame.
Femme ad from psine.net.
2 Comments
linda: Thanks for the links! What was Femme like before it was reformulated? Wait, was it ever reformulated??? Maybe I am confusing it with Madame Rochas. That one was reformulated for sure. October 17, 2005 at 7:30pm
BoisdeJasmin: Linda, yes, both of them were reformulated. Femme was more of a chypre before, whereas now it is sweeter and fruitier. I have a small vintage bottle, and I really enjoy it once in a while. October 17, 2005 at 7:37pm