Sacré Nobi has published a short film made for a campaign for Lexus ES 350, called “The Science of Desire”. The film revolves around Jean-Michel Duriez, the in-house perfumer for Jean Patou. If you recall my article about Jean Patou cocktail bar, you would be able to see the bar and the famous Monclin glasses used by the perfumer.
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Students of all levels of interest in perfumery will find much to learn in this series of lectures. The lecture is designed to sharpen your sense smell and improve your enjoyment and appreciation of scents. You will learn professional smelling techniques and receive personalized tips. You will learn how to smell complex aromas and about the main criteria of a well-made fragrance–and how to look for them.
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6 Comments
Marina: Now that is a car advertising campaign I would be watching with much interest 🙂 August 3, 2006 at 9:36am
BoisdeJasmin: Exactly! I absolutely loved it. August 3, 2006 at 2:29pm
minette: thanks for sharing this. it was beautifully photographed! i got to interview Jean-Michel when he was here, and he was so sweet. would love to conduct another interview with him on his home turf. that closing shot of him on the bridge is just gorgeous. August 3, 2006 at 2:44pm
BoisdeJasmin: Minette, I recall that interview, which was very interesting (in a Houston publication, right?)
I also love that closing shot. August 3, 2006 at 7:42pm
Anya: What an absolutely lovely little ad! You can rarely say that about an ad, but this was a little gem. He seems wonderful, and it’s too bad he couldn’t make the FF panel discussion in June. He’s so grounded and articulate, must sniff some of his perfumes to get the full picture!
Minette, your interview was wonderful, I believe I commented on it previously on some blog or forum and clicked through to help traffic to encourage your employers to feature more interviews like that in the future. 😉 August 4, 2006 at 10:14am
BoisdeJasmin: Anya, and a Lexus ad no less! I watched it a few times. Yes, it was disappointing that Jean-Michel could not make it to the panel. Perhaps, some other time. August 8, 2006 at 1:58pm