Suzanna: 65 posts

Ramón Monegal is both the name of a perfumer and a perfume house.  Monegal is a Spaniard with a strong background in perfumery.  His lineage is the House of Myrurgia, a preeminent Spanish house based in Barcelona—the family business—with which Monegal was associated until he decided to embark upon his own projects.  The perfume house has just entered the market in a big way with the release of 14 perfumes!

The most striking thing about the line overall is the stages of development each fragrance goes through. This came as a surprise to me, since many modern fragrances come at you in a rush of notes.  With the Monegal line, what you smell at first may be dramatically different from the various stages of the fragrance.

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At one time “drugstore” simply signified the place a fragrance was purchased rather than a pejorative comment on its worth. Consider this–in 1975, Revlon chairman Michel Bergerac pulled the Revlon brand from department stores and placed it into drugstores, at a marketing level known in the trade as the mass market.  Now available at Rexall Drug were Charlie, Revlon’s wildly successful modern chypre; Intimate, Ciara, and Norell. Bergerac made the move when the competing Estée Lauder brand outstripped Revlon in the department stores, where the mid-priced Revlon lost sales to the higher-priced, “premium” Lauder products.

The move enhanced, rather than hurt, the Revlon brand. Its newest fragrance, Jontue, became a bestseller, as did Enjoli a few years later.  Shopping at the drugstores, I would find an array of both classic and modern fragrances that ranged from Dana Tabu to New West for Her to the blockbuster franchise of Elizabeth Taylor. The three decades from the mid-1960s to the mid-1990s were halcyon days for drugstore scents, with many of the fragrances becoming near-instant classics, immediately recognizable in their ubiquity and proudly worn by thousands of women. Continue reading →

Un Jour d’Été (A Summer Day) is the newest release from Keiko Mecheri, the prolific Los Angeles-based line whose powdery Loukhoum became a huge cult hit a decade ago.  Mecheri calls Un Jour d’Été a hesperidic fragrance, “an escape in the South of France, on the beaches of St. Tropez.”  This summer day revolves around coconut, a note that Mecheri handles well enough to evade the black, oily flatness and plasticity that a coconut note can impart.  This is done primarily through macerating the coconut in citrus and by evoking European tanning lotions through the use of monoi (tiare seeped in coconut oil).

Although perhaps not intentional, a patchouli base reads as brown and leathery. Here is where a definite image is called to mind—those overly bronzed beach bodies under a relentless sun that used to be part of escapist fantasy but that now just seem imprudent.

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Natural perfumer Mandy Aftel created Sepia out of an exchange with fellow California perfumer Laurie Erickson of Sonoma Scent Studio.  This, the third installment of Nathan Branch’s Letters to a Fellow Perfumer project, involved each of the perfumers working with a material they had not used before.  Erickson chose black and blue hemlock spruce absolutes for a perfume that became Forest Walk.

Aftel originally selected natural alpha ionone (a violet-like smell) and a fire tree absolute for an idea she had to depict her feelings about California’s Gold Country and its ghost towns, of “the beauty of what remains after something is ravaged by time.”  Shortly into the project, Aftel abandoned both of these original materials, replacing them with flowering tobacco absolute and blond cedarwood and from this built her fragrant tone poem of both an imaginary past and a present reality.

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After months of media buzz, Lady Gaga Fame has finally been launched.  You probably know by now how this celebrity perfume thing works.  Some celebrities—like Sarah Jessica Parker—get down and dirty in the design process, vetting the concept, going through the mods, arguing for dirtier musk, losing argument for dirtier musk, announcing that next time things are going to be different.  Then there are those under whose noses you presume a scent strip has passed, but who have not attended that endless cycle of developmental-phase meetings.

Lady Gaga appears to be of the assertive former type.  Early reports had it that the singer wanted her perfume to be based on blood and semen.  These notes, which might seem shockingly brave, are not new: Etat Libre d’Orange has already done both in Sécrétions Magnifiques.  But as happened with Parker’s dirtier musk, these notes didn’t make the final cut.  Instead, Fame, billed as “the first ever black eau de parfum,” contains “pulverized apricot, crushed heart of Tiger Orchidea, and tears of belladonna.”

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