Perfume 101: 517 posts

If you’ve donated and didn’t receive your Zoom invitation, please contact me and I will resend your invite.

Join Luca Turin and me for a live online seminar on new perfume launches, industry trends, and insider observations from the fragrance world. Luca will be joining us from Milan during Esxence, the world’s largest niche perfumery exhibition. I will be speaking from Ukraine.

Scientist, critic, polymath, and co-author of Perfumes: The A–Z Guide, Luca needs little introduction. Expect lively discussion, strong opinions, and plenty of opportunities for questions.

This event supports a cause close to my heart.

Since this spring, I have been working with the Kramatorsk Volunteer Organization in eastern Ukraine, helping evacuate civilians from frontline communities. The team is made up entirely of local volunteers. They receive no salary. Their leader, Bogdan Zuyakov, works at a local music school and spends his free time organizing evacuations, transporting hospital patients, and helping people escape the war zone.

I join the team’s missions whenever I am in Kramatorsk, and I have seen firsthand how vital this work is. As the front advances and drone warfare expands the danger zone, the window for evacuation is shrinking.

Unfortunately, one of the team’s vehicles recently broke down. Without vehicles, evacuations stop.

Together with my fellow volunteer Ben Kochenburger, we have already raised more than $10,300. We are now just $4,700 away from our goal of $15,000, which will allow us to purchase a replacement vehicle and keep these missions running.

Spend an hour talking perfume with Luca Turin—and help keep a lifesaving evacuation vehicle on the road.

Event Details

Friday, June 5
17:00–18:00 CET
11:00–12:00 EST
Zoom

How to Participate

Donate $50 or more to the fundraiser: https://gogetfunding.com/humanitarian-support-for-relocating-civilians-in-ukraine/

Everyone who has already donated $50 or more is automatically eligible and will receive a Zoom invitation before the event. Be sure that you enter your email address, so that we can contact you.

A recording will be made available to the registered participants.

If you are unable to contribute, sharing this post would be a tremendous help.

It’s not every day that a conversation about perfume helps to save lives.

Luca’s Substack: https://lucaturin.substack.com/

You can follow the reports of my work with the Kramatorks Volunteer Organization via my Substack or Instagram.

Shanghai greeted me with the shimmer of rain and neon lights, and within hours of landing, I was already on stage at Notes Shanghai, a major perfume exhibition, speaking about the future of niche perfumery.

I shared a thought that stayed with me throughout the fair: the future of perfumery will belong to those who can tell stories with sincerity. The industry does not need more polished copies of Parisian classics; it needs new voices, new references, and new ways of translating memory into scent. In Shanghai, I felt as if I was watching that future take shape.

Once my presentation ended, I wandered through the exhibition hall. The first day seemed lively, even as the exhibition hall was still in the final setup stages. Brand owners spoke with visitors, indie perfumers put the final touches on their displays, buyers compared notes. The mood was relaxed, almost festive. I have been to many fragrance events, but Notes Shanghai stood out. It felt alive, spontaneous, and genuinely joyful. Every stand was like an invitation to discovery.

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Have you ever dreamed of working in perfume, but had no idea where to begin?
Or wondered how fragrances are actually made, who creates them, who decides what they smell like, and what happens between an idea and the bottle on the shelf?

By popular demand, I’m running a 90-minute live class that opens the door to the perfume industry, from an insider’s perspective but made for those starting from the outside.

SOLD OUT 

I trained at IFF as a perfumer under Sophia Grojsman, one of the legendary creators of modern perfumery, and I’ve spent over 20 years working in the fragrance world — from formulation and evaluation to writing and education. I’ve worked with nearly all major supplier companies and today, I teach perfumery at ISIPCA, the leading perfume school in Versailles.

Through this class I want to share what I’ve learned about how the industry truly works and how you can find your own path into it.

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Tonight, the moon rises full and radiant, the harvest moon of the Mid-Autumn Festival. In many places across Asia, families gather to share tea and mooncakes, to light lanterns, to pause. I’ve always loved this idea: the celebration of something as mysterious and serene as the moon.

When I read my childhood journals from Ukraine, I find many references to it—the crescent moon I saw on Christmas Eve, the full moon glowing above a blooming cherry garden at dusk. The moon made me look up, take a breath, and let beauty flood in. It still does.

When I lived and traveled in Asia, the Mid-Autumn moon became a kind of companion. I remember sitting on a balcony in Singapore with a cup of green tea, the city humming below, the sky pale gold. One marvelous autumn in Tokyo, I experienced the scent of osmanthus mixing with the soft moonlight. And tonight, from my home in Brussels, the moon will rise again, the same moon, the same quiet invitation to look and remember.

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My Favorite Autumn Fragrances (Ukrainian)

Lately, I’ve been finding it difficult to sleep. The news from Ukraine is overwhelming, and it’s painful to experience this war from the outside, knowing that my family and friends are living through it every day. For now, my obligations keep me here, and I have to find ways to keep myself going.

Perfume has always been a source of joy for me, but in recent weeks I’ve leaned on it even more consciously. Ever since studying the effects of scents on mood and cognition, I’ve noticed how much a small ritual can change the texture of a day. Choosing a perfume, putting it on slowly, pausing to inhale it—it may take only seconds, but done with intention, it becomes a grounding act. In autumn, when the days grow shorter and the light fades too quickly, these moments are especially precious.

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