Vero Profumo: 3 posts

Although I make accords of various materials as part of my work, they’re not what I would call “perfume.” Most of them are meant to explore combinations of specific ingredients or to showcase a raw material. Even so, I often return to some of my favorites well after the project is over to add a little touch here or there. Imagine how much more tempting it must be for a perfumer to revisit her creations down the line, but also more frustrating, since loyal clients don’t want their fragrances to change.

For indie perfumer Vero Kern the solution was to present Rubj, Mito, Kiki and Onda, the quartet that makes up her Vero Profumo collection, as three different concentrations–Eau de Parfum, Extrait de Parfum, and now Voile d’Extrait. As I quickly discovered, they could easily be different perfumes, and so I’ve waited with anticipation for Les Voiles d’Extrait.

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Among niche perfumers, Swiss creator Vero Kern stands out for her unique fingerprint that reminds me of classical Guerlain elegance. But there is more. Under that well-behaved, well-coiffed elegance you notice something smoldering and dark. At first, it may feel disconcerting–and for some, it remains so, making Rubj, Onda, and even the brighter and fresher Kiki love or hate perfumes. For me, it’s the former, because I enjoy exploring Vero Kern’s world through the prism of her perfumes.

The newest addition to the collection, Mito, follows her sisters in their steps, but the perfume feels different from the baroque, Guerlain-inspired themes. It’s a chypre so green, it sparkles. Is its effervescence an allusion to the glittering fountains in the garden of Italy’s Villa d’Este that inspired Swiss perfumer Vero Kern to create Mito?

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

What took me so long to discover Vero Profumo Rubj? March was very enthusiastic about it. Angela’s beautiful review called it a “ravished ballerina” perfume. But better later than never! A luscious orange blossom and tuberose composition, Rubj is underpinned by such a fleshy animalic note that it makes Serge Lutens Musc Koublai Khan seem straight-laced. It not only intrigues and seduces me, but also comforts and caresses.

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