Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Like tuberose, incense, oud, jasmine and leather, vetiver is a note with amazing possibilities. It can assume a variety of forms, from gossamer and sheer to dense and rich. This woody material derived from the roots of  vetiver grass has such a range of nuances–licorice, grapefruit, earth, peanut shells—that it can function as the perfect chameleon. Coeur de Vétiver Sacré from L’Artisan straddles the airy and smoldering spectra by pairing vetiver with leathery birch tar and candied fruit notes. It uses vetiver to anchor the smoky and the gourmand in a woody oriental composition that is quite interesting, even if it ultimately strikes me as too tame.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

The fragrance industry is in dire straits these days, a fact that is exacerbated by the economic crisis. Each new launch for a brand is becoming more of a gamble, more of a risk. For one of my projects, I spent last week smelling over 100 recent launches and at the end, I was shocked at how few I could remember at all. At times like this, a surprising and memorable fragrance is a wonderful discovery. Such was L’Artisan Parfumeur’s Traversée du Bosphore (and to a lesser extent, Coeur de Vétiver Sacré, which I shall discuss separately.)

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“The line between legend and history, however, is wonderfully—and perplexingly—malleable, Much of what is told and retold as conventional wisdom about the spectacular rise of Chanel No. 5 and its transformation into an international byword for luxury is the stuff of half-truths, confusion, collective fantasy, and sheer invention. Sometimes, the truth that those legends obscure is more fantastic than any fiction,” writes Tilar J. Mazzeo in her book The Secret Of Chanel No. 5: The Intimate History Of The World’s Most Famous Perfume.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

If I were given Bleu de Chanel in a blank vial, I would have pegged it as a Hugo Boss flanker: a competent, commercial, focus group winner. Indeed, it is almost a shock to realize that this is a major masculine Chanel launch. While Chanel masculines are not of the same caliber as its feminine fragrances, they are invariably memorable: the velvety plum of Egoïste, the orange tinted woods of Antaeus, even the spicy warmth of Allure Homme. Bleu de Chanel, on the other hand, does not charter new  directions; instead, it relies on the market winning combination of citrus, aromatics, marine notes and woods.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Ambrox (or ambroxan), a musky-ambery aroma material with a creamy, woody facet, is suddenly getting an unexpected spotlight on stage. A few years ago, Escentric Molecules launched Escentric 02, which featured ambrox set against a sheer iris and vetiver accord, but today Juliette Has a Gun went further by presenting Not a Perfume, a dilution of ambrox in alcohol. Another ambrox heavy fragrance launched recently is Le Labo Another 13.

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