fragrance foundation france: 1 post

French Woman and Her Perfume : Research Study

For those who think that consumers can’t judge differences in quality or that most new launches today indeed smell alike:

“French women also express severe judgements on new launches, 41% considering the offer as excessive, with rather negative comments about the lack of originality of new fragrances. … Although they mobilize a massive share of advertising spending, only few launches succeed in reaching the top 100 sales.”


The Fragrance Foundation France released a new study on consumer preferences in France which shows some interesting results on how women buy perfume and what criteria they follow. To read the summary and see the graphs, please click here.

Photography by Bois de Jasmin, Hôtel de Ville in Paris.

Latest Comments

  • Hamamelis in Recommend Me a Perfume: July 2024: Hi Laura, what about Andy Tauer’s L’air des Alpes Suisses? A real mountain scent, but it may lean masculine though. Another outdoorsy fragrance could be Parfum d’Empire Mal-aime, a unique… July 25, 2024 at 5:43am

  • Aire in Recommend Me a Perfume: July 2024: Sisley Eau de Campagne might be nice. July 24, 2024 at 7:49pm

  • Aurora in Recommend Me a Perfume: July 2024: Hi Emi: two pine scents with sweetness: Annick Goutal Nuit étoilée, very outdoorsy and for a richer, more Christmassy pine, Serge Lutens Fille en Aiguilles. July 24, 2024 at 2:59pm

  • Laura in Recommend Me a Perfume: July 2024: Hi everyone, I am looking for a pergume for a mountain adventure like hiking, walking, etc in a mild climate in August. I would like a scent through which I… July 24, 2024 at 2:11pm

Latest Tweets

Design by cre8d
© Copyright 2005-2024 Bois de Jasmin. All rights reserved. Privacy Policy