gucci: 3 posts

Gucci has launched a new fragrance called Gucci Première. It was inspired by the couture gowns from the Gucci collection shown at the 2010 Cannes Film Festival. Created by perfumer Nathalie Lorson, Gucci Première is a soft floral perfume, and it includes notes of bergamot, orange blossom, blackberries, leather, myrrh, fur accord, patchouli, sandalwood, and musk.

According to Gucci creative director Frida Giannini, “For such a successful woman, something equally remarkable was required. Gucci Première is womanly, intriguing and as seductive as the perfect couture gown.” The ad campaign is fronted by Gossip Girl’s Blake Lively.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Smelling Gucci Rush is like looking into a kaleidoscope: while the colors remain the same, the shapes and effects they produce change depending on the angle. From one perspective, Rush is a fruity chypre, with a nod to the baroque loveliness of Guerlain Mitsouko and Jean Patou Colony. From another, it is a thoroughly modern fragrance with its radiant accord of florals and transparent moss notes. When I finally think that I have it figured out, it presents yet another twist–a patchouli-jasmine note reminiscent of Diorama and Diorella. Yet, Rush is more than the sum of its parts and its distinctive character and strong signature make it one of the best fragrances created over the past decade.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Gucci Envy proves the Easter fantasies in pastels that many spring flowers can inspire are not the only route for a modern floral. This composition released in 1997 has the quality that marks the most interesting of the large house releases—it does not try to be cerebral and unapproachable, yet it maintains the suspense. If Diorissimo creates an impression of capturing the smell of forest glens on a misty May morning, Envy is a gust of wind that brings spring into the city. …

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