perfumative: 1 post

Perfume in Art and Design : Highlights from The Perfumative Zurich

What happens when a group of people from different disciplines, such as chemistry, political science, philosophy, sociology, art, sculpture, film, literature and perfumery, come together to discuss scent?  This month I attended The Perfumative conference organized by the Zürich University of the Arts, and it was exactly such an event. It was open to the public and the combination of talks, freestyle discussions and art installations based around scent made The Perfumative a vibrant and inspired gathering.

My contribution to the conference centered around scent, culture and the way perfume writing has evolved over the past years, becoming a legitimate subject comparable to similar discussions in the related fields of fashion, wine and food. You can see the range of topics covered in the program, and since the talks were recorded, I’ll share the link here once they go online. Edit: the video recording of my talk is now available at the conference website, https://perfumative.zhdk.ch/vortraege/ and scroll down.

For now, however, I wanted to share with you some of the observations inspired by the talks and discussions. Please feel free to contribute your own thoughts.

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