perfume advertising: 1 post

Over the past couple of weeks, some of you have brought up the topic of perfume ads, and I couldn’t think of a better way to continue the discussion than by sharing Tinsel Creation’s Art and Perfume Advertising. It’s a series of articles and short posts exploring the evolution of perfume advertisements, the inspirations their creators drew from various art forms, and many other themes. Tinsel Creation is a blog by Jessica, whose perfume reviews you might know from Now Smell This. And if you don’t know this already, Jessica is a professional art historian and curator, and she’s perfectly qualified to explore this fascinating subject.

Jessica started her Art and Perfume Advertising series several years ago, so you have plenty of enjoyable reading ahead of you. For instance, you can learn how Estée Lauder’s Pleasures advertisement echoes the frothy charm of The Swing by Jean-Honoré Fragonard or ponder the similarities between a 1966 photograph of Jane Fonda on the beach and Jennifer Aniston’s fragrance image. Today the majority of a perfume’s budget is spent on the ads, and it’s interesting to reflect on which traditions they draw and what they mean to convey to us, the viewers and fragrance wearers.

Our reader Sofie proposes this question to you: has there been an ad that inspired you to try a perfume?

Image: Caron, 1961.