trends: 1 post

3 Perfume Trends for 2021 and beyond

Today’s topic is trends in fine fragrance, air care (candles, diffusers, room sprays,) and body care. Based on my professional experience and studies of consumer reports, I will share three key trends that define 2021/2022.

If you’re an industry professional, you’re probably aware of consumer reports provided by NPD and Mintel, but my insights are from my day-to-day work tracking new launches and observing patterns in the market. I will explain what makes each trend interesting and notable. You can watch the video or read my report below.

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