FiFi Awards 2007 Winners


The Fragrance Foundation has honored the winners at the 35th Annual FiFi Awards & Celebration event yesterday. Here is my report to you from in the Winter Garden at The World Financial Center in New York City. The winners have been selected out of the top five finalists.  Please note that niche in the context of FiFi means that the fragrance is carried in less than 250 retail and speciality stores.

P. Diddy Sean Combs, Paula Abdul, Daisy Fuentes, Zac Posen and Jane Seymour were among the presenters for the event, of which P. Diddy (as one might expect) was the most entertaining. Moreover, the Hall of Fame Award went to Donna Karan this year. She gave a rather touching speech, in which she credited her late husband Stephen Weiss as her inspiration for starting the fragrance line in the first place.

Fragrance Hall of Fame
• Thierry Mugler Angel – Clarins Group

Fragrance of the Year – Women’s Nouveau Niche
• Kenzo Amour – Kenzo Parfums

Fragrance of the Year – Men’s Nouveau Niche
•Viktor & Rolf Antidote – L’Oréal USA

Fragrance of the Year – Women’s Luxe
•Juicy Couture – Liz Claiborne Cosmetics

Fragrance of the Year – Men’s Luxe (tie)
•Terre d’Hermès – Hermès
•Unforgivable by Sean John – Sean John Fragrances/Estée Lauder

Fragrance of the Year – Women’s Popular Appeal
•American Beauty Wonderful Indulgence – BeautyBank Inc.

Fragrance of the Year – Men’s Popular Appeal
•Antonio Antonio Banderas – Puig Beauty USA, Inc.

Fragrance of the Year – Women’s Private Label/Direct Sell
•Dream Angels Desire – Victoria’s Secret Beauty

Fragrance of the Year – Men’s Private Label/Direct Sell
•Banana Republic Black Walnut – Inter Parfums USA

Editorial Excellence in Fragrance Coverage – Women’s Scent Feature
•ELLE – “Making Scents, Shop Talk” – December 2006

Editorial Excellence in Fragrance Coverage – Women’s Scent Bite
•ELLE – “Vision Quest” – September 2006

Editorial Excellence in Fragrance Coverage – Men’s Feature
•GQ – “Stop and Smell…Haitian Vetiver?” – December 2006

Technological Breakthrough of the Year
•Crescent House Publishing – Scentsa Fragrance Finder; content by Michael Edwards and Jan Moran

Bath & Body Line of the Year
•Juicy Couture by Juicy Couture/Liz Claiborne Cosmetics

Interior Scent of the Year
•Banana Republic Chilled Sangria Candle – Inter Parfums USA

Best Packaging – Women’s Prestige (a tie)
•Armani Privé Cuir Amethyst – Giorgio Armani Beauty
•Kenzo Amour – Kenzo Parfums

Best Packaging – Men’s Prestige (a tie)
•Armani Privé Cuir Amethyst – Giorgio Armani Beauty
•Viktor & Rolf Antidote – L’Oréal USA

Best Packaging – Women’s Popular Appeal
•Secrets D’Essences Voile d’Ambre – Yves Rocher Inc.

Best Packaging – Men’s Popular Appeal
•Driven – Derek Jeter – Avon Products, Inc.

Best National Advertising Campaign – Print
•Juicy Couture – Juicy Couture/Liz Claiborne Cosmetics

Best National Advertising Campaign – TV
•J’Adore – Dior Beauty


  • Archived under: News


  • Alex: I am very happy to see Terre d’Hermes winning! June 1, 2007 at 1:15pm Reply

  • Diane: Me, too re: Terre d’Hermes. I love it (on me and my man). June 2, 2007 at 7:46pm Reply

  • Style Spy: ::yawn:: June 5, 2007 at 10:09am Reply

  • Monika: Hm, and I’m happy because of Amour Kenzo. Truth to tell, now it’s very hot over here I don’t feel like wearing it, but at slightly cooler temperatures, I really like it. But I have a soft spot for Kenzo, that’s true too. June 18, 2007 at 2:57pm Reply

  • Lucy: O well, can’t say I agree with many of the choices, but it is primarily a commercial event, so I think the criteria is different than for hard core perfume enthusiasts. Maybe in the future, this event will get hijacked by the perfumistas, or the French, who knows, and there will be some other categories added that will open it up to the creative niche lines… July 29, 2007 at 12:14pm Reply

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