FiFi 2008 Winners Announced

The winners of 2008 have been announced. As The Fragrance Foundation commented, “On Tuesday evening, the 36th Annual FiFi® Awards were hosted by The Fragrance Foundation at the Park Avenue Armory in New York City. The stars were out as notable presenters Zac Posen, Salt-N-Pepa, Danity Kane, Alyson Hannigan, Cynthia Rowley, and Bernadette Peters took the stage to honor the industry’s luminaries with the coveted FiFi ® Awards trophy.”

Hall of Fame Award Winner: Vera Wang

FRAGRANCE HALL OF FAME
Annick Goutal Eau d’Hadrien – Gary Farn, Ltd.

FRAGRANCE OF THE YEAR – WOMEN’S LUXE
Daisy Marc Jacobs – Coty Prestige

FRAGRANCE OF THE YEAR – MEN’S LUXE
Dolce & Gabbana Light Blue Pour Homme – P&G Prestige Products, Inc.

FRAGRANCE OF THE YEAR – WOMEN’S NOUVEAU NICHE
Prada Infusion d’Iris – Puig Beauty & Fashion Group

FRAGRANCE OF THE YEAR – MEN’S NOUVEAU NICHE
Armani Privé Vetiver Babylone – Giorgio Armani Beauty

FRAGRANCE OF THE YEAR – WOMEN’S PRIVATE LABEL/DIRECT SELL
Christian Lacroix Rouge – Avon Products, Inc.

FRAGRANCE OF THE YEAR – MEN’S PRIVATE LABEL/DIRECT SELL
Derek Jeter Driven Black – Avon Products, Inc.

FRAGRANCE OF THE YEAR – WOMEN’S POPULAR APPEAL
Intimately Beckham Women – Coty Inc.

FRAGRANCE OF THE YEAR – MEN’S POPULAR APPEAL
Intimately Beckham Men – Coty Inc.

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT FEATURE
Allure

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT BITE
Marie Claire

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – MEN’S FEATURE- A TIE!
BestLife
ELLE

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR
Certified Organic Preservation – The Estée Lauder Companies

RETAILER OF THE YEAR
Bloomingdale’s

BATH & BODY LINE OF THE YEAR
Origins Organics – Origins Natural Resources

INTERIOR SCENT OF THE YEAR
Gump’s San Francisco Home Collection (Majestic Range, Treasured Range & Opulent Range) – Latitudes International

BEST PACKAGING – WOMEN’S PRESTIGE
Marc Jacobs Daisy – Coty Prestige

BEST PACKAGING – MEN’S PRESTIGE
Attitude by Giorgio Armani – Giorgio Armani Parfums

BEST PACKAGING – WOMEN’S POPULAR APPEAL
Christian Lacroix Rouge – Avon Products, Inc.

BEST PACKAGING – MEN’S POPULAR APPEAL
Intimately Beckham Men – Coty Inc.

BEST NATIONAL ADVERTISING CAMPAIGN – PRINT
Kelly Calèche – Hermès

BEST NATIONAL ADVERTISING CAMPAIGN – TV
Coco Mademoiselle – Chanel

Information via The Fragrance Foundation.