Perfume Trends: 62 posts

Top Selling Feminine Fragrances 2o12 France

Top Selling Feminine Fragrances 2011 USA

Top Selling Feminine Fragrances for 2010 USA

Top Selling Feminine Fragrances for 2010 France

Top Selling Masculine Fragrances 2010 USA

Last week I was attending one of our usual marketing presentations that focused on current perfume trends and popular fragrances. I jotted down a few notes on what is selling well this spring in the US.

Chanel Coco Mademoiselle  
Chanel Bleu de Chanel 
Gucci Guilty Homme  
Dolce & Gabbana Light Blue  
Chanel Chance Eau Tendre

LVMH continues to make most of its money from J’Adore, while Estee Lauder’s top seller is Cashmere Mist.

No major revelations here, but I was curious to see that Gucci Guilty Homme jumped straight to the top of the best seller list (compare it to last year’s Top Selling Masculine Fragrances USA list). Maybe, it isn’t all that surprising, since it’s another fresh, “boardroom acceptable” blend. There is nothing avant-garde about it, but it’s well-made and elegant.

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Top Selling Feminine Fragrances 2o12 France

Top Selling Perfumes USA : Popular Fragrances Spring 2012

Top Selling Feminine Fragrances for 2010 USA

Top Selling Feminine Fragrances for 2010 France

Top Selling Masculine Fragrances 2010 USA

Curious to see what sold well last year? Here are the top 20 best selling fragrances in the USA for the past year. Chanel Coco Mademoiselle was the number top seller, but note that the rest of the list is not organized by selling rank. In parentheses, I indicate the year of launch.

Chanel Coco Mademoiselle (2001)
The popularity of Coco Mademoiselle does not surprise me; it is a bold, memorable, distinctive perfume. It is also a high-quality perfume.  It has been the number one seller for several years in a row.

Chanel Chance Eau Tendre (2010)
A twist on Dolce & Gabbana Light Blue, but with a more sparkling fruit and red berry note. Even though Chance Eau Tendre is not very original, it is nicely done.

Clinique Happy (1997)
A trendsetting fruity-floral. It is a good choice for those who love effervescent citrusy-fruity notes paired with crisp florals and sheer woods.

Dolce & Gabbana Light Blue (2001)
Green apple and dry amber–a trendsetting fragrance with a great character.

Chanel No 5 (1921)
Iconic perfume! No further comment is needed. I am just glad to see it on the top-seller list.

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Perfumer & Flavorist recently reported the flavor trends for 2012 (information was obtained via Sensient Flavors, a company that specializes in such predictions.)  They sound interesting, and I am particularly curious where black garlic and peach-rosemary flavors might show up.

“Aji Amarillo—Native to South America, the orange aji amarillo chile flavor offers a profile that features medium heat and fruity notes.
Black Garlic—Popular in Asian cuisine, black garlic is fermented garlic that offers a sweet, syrupy flavor.
Coriander—The seed of the coriander plant, this spice is native to the Middle East, southern Europe and Asia, and offers a fragrant profile with citrus and warm spice notes.

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Although the increase in fragrance launches is obvious enough from a visit to any department store, considering the trend reveals the incredible surge in the number of perfumes marketed each year. What will 2012 be like? While many trade sources say that there are fewer launches, I do not expect that we will see a significant decrease next year.

Does market success serve as the best measure of a great fragrance? Certainly, this is not usually the case. One only needs to browse through the top seller lists to see what kind of blandness is responsible for retail profits. In this spirit, I have decided to compile a selection of a dozen or so memorable market failures—unique perfumes that simply did not survive on the fragrance counters. In some cases, it was due to the overly daring compositions, in others the failure hinged on the poor marketing campaign. So, without further ado, here is my anti-best seller list (in alphabetical order)! I hope that it will entertain you as well as inspire some interesting, and in some cases, inexpensive discovery.

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