ajmal: 1 post

Explaining Oud and Middle Eastern Perfume Trends

I get lots of requests to talk about perfume trends–what themes are promising to remain popular, why white florals are perennial favorites, what we might see in the upcoming season, and other questions along these lines. Answering them is a bit like reading a crystal ball, and some marketing agencies earn a nice profit doing just that. On the other hand, what people wear in different countries and why they enjoy what they do is something I find fascinating. This is the topic of my recent FT column, Perfumes with Middle Eastern panache. Based on my travels and interviews, the article explains why fragrance is such an integral part of Middle Eastern culture and how European perfume houses are taking note of it.


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