ambroxan: 3 posts

Maison Francis Kurkdjian Baccarat Rouge 540? Oh yes, it’s everywhere. You can smell it in elevators, cafés, and occasionally on buses that really shouldn’t be carrying anything so expensive. Except some people swear they smell…nothing. They sniff, they spray, they press their wrist to their nose—and all they get is disappointment. Meanwhile, the rest of us are quietly choking on what feels like a candyfloss thundercloud.

So, what’s going on? Baccarat Rouge 540 leans heavily on ambroxan (amber-woody), Veltol/maltol (cotton candy), and other woody synthetics. These are all potent materials. They’re also molecules that many people simply can’t smell.

It’s called selective anosmia. Up to 20% of the population is “blind” to certain musks, ambers, or woods. If your olfactory receptors don’t recognize ambroxan, you’ll get nothing.

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Replace Alain Delon with Johnny Depp, add a generous dose of Bleu de Chanel in the mix, shorten the name–and voilà, a new bestseller in the making. Although this kind of launch often strikes me as lazy, its make a lot of marketing sense. Sauvage banks on the impressive heritage accrued by its predecessor Eau Sauvage, and what it lacks in originality it makes up with presence. If you complain that perfumes don’t last on you, then look no further. Sauvage will not leave you alone.

On the other hand, those who would like complexity and interesting stories should take to other pastures. Sauvage offers neither. It’s fresh, bright and radiant, with a pearly toothed Colgate commercial in a perfume bottle. I predict that we will smell many similar fresh-enough-to-disinfect accords in other fragrances in the coming months.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Ambrox (or ambroxan), a musky-ambery aroma material with a creamy, woody facet, is suddenly getting an unexpected spotlight on stage. A few years ago, Escentric Molecules launched Escentric 02, which featured ambrox set against a sheer iris and vetiver accord, but today Juliette Has a Gun went further by presenting Not a Perfume, a dilution of ambrox in alcohol. Another ambrox heavy fragrance launched recently is Le Labo Another 13.

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