don’t crush the molecules: 1 post

“Don’t Crush The Molecules” : How to Test Perfume

“Don’t crush the molecules!” I turned around, a bottle of perfume in hand, to discover a sales associate approaching me with a look of mild panic. My crime was that I sprayed too much perfume on my wrist and tried to transfer the excess to another arm. “You’re about to crush molecules,” she repeated for emphasis, leaving me to imagine dramatic visions of aldehydes and ionones bursting like overripe grapes on my skin.

two magi

Out of all the nonsensical things I hear at the perfume counter, “don’t crush the molecules” (or its variant “don’t crush the scent”) tops the list of my all time favorites. I never argue with the sales associates, but I once inquired where they’re taught such a concept. What do the perfume sales associates know that still eludes modern science? One counter manager admitted that she heard more senior personnel say it and repeated it herself. Another recalled hearing this molecule business in a perfume training class (in my opinion, she deserves a refund).

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Latest Comments

  • Maggiecat in Recommend Me a Perfume: May 2024: Seconding the Fragonard perfume museum and stores. Very nice scents at reasonable prices. May 27, 2024 at 4:18pm

  • Karina_NL in Recommend Me a Perfume: May 2024: …and I suggest not to miss Goutal’s (prev. Annick Goutal) stores. Enjoy Paris! May 27, 2024 at 3:03pm

  • John Luna in Recommend Me a Perfume: May 2024: according to the all-knowing consensus of Fragrantica readers, possible substitutes for the Kors include Gucci Bloom, Kim Kardashian(!), and Nasomatto Narcotic Venus (also deserving an exclamation mark for the title… May 27, 2024 at 2:49pm

  • Aurora in Recommend Me a Perfume: May 2024: Hi Andrew: Seconding Jovoy, you’ll find several interesting brands there and adding le musée du parfum Fragonard. Also enter the discount parfumerie Marionnaud, there are several boutiques. May 27, 2024 at 2:40pm

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