frederic malle: 26 posts

Intended or not, Frédéric Malle Eau de Magnolia is an answer to two challenges: creating a novel cologne and capturing the elusive aroma of magnolia. The first is complicated, because cologne is one of the most popular genres, and recasting it in a new way requires some creativity. The second is due to the magnolia’s character. The scent blends citrus, rose and soft leather, but the main impression you get from smelling the waxy white petals is not of heady, lush perfume, but of exhilarating freshness and fizz. You can almost feel the champagne bubbles bursting before you notice all other facets.

Translating this sparkling effect into fragrance is more complicated than it seems in our age of high-tech tools. I smelled through a fair share of magnolia accords at one point to conclude that 90% of them smell either like furniture polish or bear no relation at all to magnolia. Which is why Eau de Magnolia comes as a surprise. It captures the nuances of magnolia, while setting them into a frame of citrus and moss. It makes for a beautiful arrangement.

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A new fragrance will join Editions de Parfums Frédéric Malle in June 2014.  Eau de Magnolia was created by perfumer Carlos Benaïm and is described as a fresh chypre perfume. It is based on a study of magnolia’s aroma by IFF scientist Braja Mookherjee. When analyzing the components that give magnolia its unique fragrance, Benaïm found that it resembled a citrus cologne. Therefore, he composed Eau de Magnolia for both men and women, taking the zesty freshness of the flower as his starting point.

Eau de Magnolia Eau de Parfum includes notes of bergamot, magnolia headspace, vetiver, patchouli, cedarwood, amber, and tree moss. This is Benaïm’s first perfume for the house, but he has already left his fingerprint on the Fleurs Mécaniques collection of home fragrances: Saint des Saints, Rosa Rugosa, Rubrum Lily, Cafe Society and the magnolia based Jurassic Flower.

Eau de Magnolia will be available in June at Frédéric Malle’s boutiques and department store counters. 10 ml/$125, 50 ml/ $175, 100 ml/$225. Via press release

Creative director of Editions de Parfums, Frédéric Malle offers some tips for selecting the perfect spring scent in the recent leaflet sent out by the house.

• Fragrances are like clothes: some are warmer than others. It is uncomfortable to wear a heavy dose of warm oriental on a hot day, but a hint might work
• Consider changing your perfume every season if you are wearing a very fresh or heavy Chypre fragrance
• You should always try a new fragrance before purchasing. The top notes function for about 15 minutes, then leave way to the heart of the perfume, which is it’s real personality

Out of his collection, Malle recommends floral fragrances like Carnal Flower, En Passant and Lys Mediterranée to evoke the sunshine. For my perfect spring etude, I select L’Eau d’Hiver, which despite its wintery name, smells of early spring with its melted snow, violets peaking under the wet soil and sweetness of first buds. But if I want the Mediterranean sunshine, I will turn to Le Parfum de Thérèse, which smells of ripe Cavaillon melons and jasmine.

Painting: Spring in Italy, Isaac Levitan, 1890. Via wiki-paintings, some rights reserved.

Today Patricia, our new contributing writer, talks about the dilemma of picking a perfume for vacation and why she decided to make her latest vacation a rose scented one. Patricia graduated from her mother’s perfume table to her very own bottle of Miss Dior as a young teen. This discovery started a lifelong love of perfume in general and green mossy fragrances in particular. After 30-plus years in the publishing industry, she works as an office manager in Boston, Massachusetts. Besides perfume, she loves long novels and spending time with her horse. Please give her a warm welcome!  

In Massachusetts we have a saying, “If you don’t like the weather, just wait a minute,” so I wasn’t unduly concerned when the first few days of our summer vacation were cloudy and rainy. Still, the beachy fragrances such as Estée Lauder’s Bronze Goddess and Bobbi Brown’s Beach that I’d packed in my suitcase seemed to mock me, and even my favorite summer citruses didn’t satisfy me.

Fortunately my packing style has always been of the “everything but the kitchen sink” variety, so I had brought plenty of sample vials and small decants, including many roses, many of which I had not yet tried. But it turned out that variety was not what I wanted. What I craved were roses, and lots of them. Even after the sun came out on the third day, the roses and I were on a roll.  Rose perfumes turned out to be unexpectedly versatile: the heavier, darker blends suited the foggy and rainy days, while the crisp, bright ones were perfect companions for sunny beach outings. Here are six that I enjoyed on my vacation.

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In the depths of winter, when I begin to lose faith that spring will ever come again, the yellow pompoms of mimosa lift my spirits. No matter how rushed I am, the slender branches arranged in the florist’s windows tempt me to slow down, and I walk out of the store burying my face in a large bouquet. The fluffy flowers caress my cheeks and dust them with lemon-yellow powder, and the scent is vivid and joyful to match the explosive color–a mixture of green violet and honey soaked almonds. It’s delicate, but remarkably persistent, filling the room with the aroma of Provence within minutes.

Even if you haven’t smelled real mimosa*, chances  are you’ve encountered it in perfume. This material is one of the most intriguing and complex. The mimosa used in perfumery belongs to a related family, Acacia, with two varieties processed commercially for their fragrant oil–Acacia decurrens var. dealbata (called simply mimosa in the perfumery trade) and Acacia farnesiana (cassie). The former is the pompom like yellow mimosa in my photo, the latter is simpler and more austere but equally fragrant.

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