olfactive studio: 2 posts

Olfactive Studio Flashback, a salty vetiver and rhubarb blend, is one of those rare fragrances that not only smell good but feel poignant. Olfactive Studio’s concept marries fragrances with visuals, and in the image that accompanies Flashback, a frame from a video shot by Laurent Segretier of his long-distance girlfriend, you see very few details–the delicate tilt of a girl’s head and a thick fringe framing the face. This photograph was the brief to perfumer Olivier Cresp, who tapped into his childhood memories to create Flashback. For my part, when I smell Flashback, I’m reminded of collecting shells along the beach and helping my grandmother make rhubarb jelly.

While childhood memories are often saccharine, there is nothing cloying or precious about Flashback. When I was collecting notes for my article about salty perfumes, it quickly turned out to be one of the best recent examples of salty vetivers. It’s also polished and elegant, suited for both men and women.

Continue reading →

What happens when a talented photographer and a perfumer cross paths? To figure this out, I take a close look at the striking sunshine filled image by the Italian master Massimo Vitali and apply a drop of Lumière Blanche to my wrist. The idea behind this perfume by the French niche house Olfactive Studio was to capture the intense white light saturating Vitali’s photograph of a Sicilian beach.

It’s easy enough to fall under the spell of suggestion with something as intangible as a scent and as vivid as this image, and I could tell you that I smell “white” and “radiance.” What I feel above all is just pleasure. As I press my nose into my wrist, I notice a comforting warmth from the perfume’s blend of spices, almonds and sandalwood. There is a beautiful synergy between picture and a scent, but even on their own, they are striking.

Continue reading →