youth dew: 1 post

Birthday Ladies : Estee Lauder Youth Dew and Robert Piguet Fracas

This year two formidable classics celebrate their sixtieth anniversaries. Robert Piguet Fracas (1948) will turn 65, while Estée Lauder Youth Dew (1953) will mark its 60th year. These remarkable fragrances elicit strong emotions and inspire us even today. Youth Dew set the trend for rich orientals, while no tuberose perfume can be spared a comparison with Fracas.

fracasYouth Dew

These perfumes are also notable because they were created by two of the first female perfumers: Germaine Cellier and Josephine Catapano, respectively.  The perfume industry of the 1940s and 50s was a boy’s club. In 1947, Donald William Dresden wrote in his article, The Twenty “Noses” of France“Only a few people have the supersense of smell necessary to become a Nose—for reasons known only to Noses themselves, no woman has ever had it…” Dresden, reporting for the New York Times, simply reiterated what he heard around Grasse, France, the main perfumery hub of those days.

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Latest Comments

  • Victoria in Coffee and Flowers: I completely forgot about this perfume. It’s excellent. Thank you for reminding me about it. June 18, 2024 at 7:03am

  • Andrea SD in Coffee and Flowers: A*Men by Thierry Mugler has a really pronounced Arabica / Espresso note. A proper lift-me-up. June 18, 2024 at 6:02am

  • Victoria in Coffee and Flowers: What a great description! June 18, 2024 at 4:30am

  • Judith Attar in Coffee and Flowers: I always thought that Margiela Untitled smelled of coffee and shampoo, ie a London bus in morning rush hour. June 18, 2024 at 4:28am

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