French fashion house Carven is launching a new fragrance, Carven Le Parfum. Francis Kurkdjian designed the perfume, while Thierry de Baschmakoff (you might recognize his name via his association with The Different Company) created the bottle and the box. Carven Le Parfum will now have to live up to the rich Carven perfume heritage, which includes Ma Griffe launched in 1946 and Vétiver in 1957.
“Carven Le Parfum, for Francis Kurkdjian, is the concept of a sillage that combines several paradoxes, a fresh and ethereal fragrance that is, at the same time, ultra feminine. It opens with the spontaneity of Mandarin Blossom, combined with the delicacy of White Hyacinth. The heart is a somewhat impertinent floral bouquet composed with devilish cunning, built around Sweet Pea, Jasmine and Ylang Ylang. The sensuous bottom notes are precious and woody: White Sandalwood, Osmanthus and Indonesian Patchouli (quote via press release).”
The Eau de Parfum includes notes of mandarin blossom, white hyacinth, sweet pea, jasmine, ylang ylang, sandalwood, osmanthus, and patchouli. Besides the Eau de Parfum (30ml/£38, 50ml/£55, 100ml/£72), there is also a collection of bath and body products.
Carven Le Parfum is launching on May 5th, 2013 at Harrods and Harrods.com and will be distributed widely starting June 5th, 2013.