A Journey Through Fragrance and Culture : Notes Shanghai 2025
My newsletter is back! You’ll receive content I don’t share anywhere else — behind-the-scenes notes, sensory musings, and glimpses of work in progress. As a thank you for being part of my newsletter community, I’ve created a short guide on the art of cologne, including a simple accord you can try yourself and a curated list of exceptional colognes worth sampling. My hope is that it inspires you to smell more deeply and find joy in these timeless compositions. Subscribe here.
I’ve always been fascinated by the way perfume travels. A vial of rose attar distilled in Kannauj might find its way to a perfumer’s bench in Kyiv, while the scent of pomelo blossoms perfuming a courtyard in Hanoi could inspire a new fragrance accord in Tokyo. The history of perfumery has always been one of exchange of ideas, raw materials, and traditions. That’s one of the main reasons I became interested in aromatics and devoted more than 20 years to studying them.

This October, I will be continuing this journey as I travel to China. I’ve lived and worked in different countries in Asia, but this is going to be my first trip to China. Before I travel to Beijing and Chengdu, I will start at Notes Shanghai 2025, the premier international exhibition dedicated to fine fragrance. From October 16–19, the West Bund International Convention and Exhibition Center will transform into a meeting place for more than 200 fragrance brands from around the world, alongside forums, cultural programs, and the live judging of the Golden Osmanthus Awards.
















