Ambergris (Animalic Amber): 24 posts

Shanghai sample raffle (newsletter-subscriber exclusive): the winners are Marc, Adrienne, Lee, Aurélie, Jonah. I’ve contacted you via email.

Now and again, walking down a street in Paris, I catch a whiff of Shalimar. According to the latest bestseller lists—compiled by companies whose entire business rests on the arcane practice of counting doors and tracking fragrance sales—Guerlain Shalimar remains among the top ten best-selling perfumes in France. If that is true, then excellent. Few perfumes deserve to be worn, loved, and admired as much as Shalimar.

What makes Shalimar extraordinary is its paradox. It is sumptuous, yet startlingly modern; ornate, yet almost linear in its construction. One could even call it a precursor to the Sophia Grojsman style: a bold block of high-impact materials, softened and ornamented with delicate flourishes.

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Following a nefarious example set by Lancôme La Vie est Belle, perfume copywriters have assumed the role of social philosophers. “We live only once,” proclaims the press release for Givenchy’s Live Irrésistible, but I’m not sure why I’d fritter away my time on earth in the company of their fragrance.

Like many of the recent LVMH perfumes (Givenchy is controlled by the conglomerate), Live Irrésistible seems like a focus group driven creation, where the each component is augmented to be likable. Desperate to please, Live Irrésistible heaps together everything that women are thought to like–a sweet, juicy top note, clean florals, and sweet amber drydown accented with cotton candy, all tinted pink. The result should at least be cute, but somehow it ends up as dowdy and bland.

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Replace Alain Delon with Johnny Depp, add a generous dose of Bleu de Chanel in the mix, shorten the name–and voilà, a new bestseller in the making. Although this kind of launch often strikes me as lazy, its make a lot of marketing sense. Sauvage banks on the impressive heritage accrued by its predecessor Eau Sauvage, and what it lacks in originality it makes up with presence. If you complain that perfumes don’t last on you, then look no further. Sauvage will not leave you alone.

On the other hand, those who would like complexity and interesting stories should take to other pastures. Sauvage offers neither. It’s fresh, bright and radiant, with a pearly toothed Colgate commercial in a perfume bottle. I predict that we will smell many similar fresh-enough-to-disinfect accords in other fragrances in the coming months.

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Elisa on Tom Ford Noir Extreme and olfactory desserts for men (and not only).

First there was Thierry Mugler Angel, widely credited with creating both the gourmand and “fruitchouli” categories; perfumer Olivier Cresp poured ethylmaltol – the smell of burnt sugar – into a patchouli-heavy oriental base, starting a craze for caramel in perfume that hasn’t much slowed in 20 years. Then came Angel’s counterpart A*Men, also released in 1996, making the world safe for gourmands for men. A*Men smelled shockingly like mint chocolate chip ice cream, but retained its masculinity thanks to lavender and plenty of that same earthy, mothball-like patchouli seen in Angel.

Since its release, it has spawned plenty of variations. In addition to all the A*Men flankers (including my favorite, A*Men Pure Malt), other gourmand-friendly lines like Hanae Mori and Viktor & Rolf have offered up sweet scents for men. Take HM (1997), a crazy but appealing mix of candy notes, lavender and lemon. Later, in 2000, came Lolita Lempicka au Masculin, a delicious licorice fougère. And the release of Spicebomb in 2012, with all its smoky, leathery tobacco goodness, felt like a masculine gourmand revival.

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Taking Alaïa note by note is complicated, but since Azzedine Alaïa became famous for his unusually structured knitted dresses, perhaps, this is only to be expected. While most fashion designers don’t convey much of their aesthetic in fragrance lines they launch (see Miu Miu), Alaïa is an exception. Fashion designer Azzedine Alaïa wanted to incorporate recollections from his Tunisian childhood but avoid any trite “oriental” references; the idea instead is to convey couture with a personal touch. For me it works.

Alaïa is a transparent modern floral, with a velvety woody-musky drydown. Alaïa doesn’t shock, but it is different from the legions of fruity bonanzas and cotton candy laced new releases: its combination of abstract flowers and mineral, wet chalk nuances is surprising; its manner of rendering animalic notes is novel, and its gauzy but enveloping sillage is alluring. It’s a promising debut.

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