A perfume fit for a Maharaja, says Penhaligon’s about Vaara, a fragrance inspired by the Royal House of Marwar-Jodphur in Rajasthan. This state in the northwest of India means “the land of kings,” and it’s renowned for its colorful textiles, filigreed palaces and majestic forts. It’s also the place where you can buy opium scented incense (whether or not it includes the actual drug is another matter) and try the decadently rich milk shakes perfumed with pistachios, almonds and saffron. Like most of India, it’s a sensory roller coaster.

So, why is Vaara such a wallflower? Etro has already tried to take us to Rajasthan with its recent fragrance, but the violet and rose combination never got past the South of France. Despite its promises, Vaara doesn’t even cross the Channel. It’s soft spoken and mild, a perfume for someone who really doesn’t like orientals or anything richer than frozen yogurt.

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As I recently sat through a fragrance forecasting presentation, I was busy jotting down notes to share with you. Who would have guessed that American men are getting more and more into perfume? Sales of men’s fragrance have increased by 6 percent in the first quarter of 2013 as compared to last year. Of course, it might also mean that more women are buying perfume for their friends and family. But on the other hand, 40% of males between the ages of 18-65 don’t use any fragrance at all (a higher fraction than in Europe).

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When it comes to women’s shopping habits, the NDP Group reports that US perfume wearers are enamored with cologne. Sales of women’s colognes, particularly from niche brands, have increased by 4% in the first three months of 2013. Sales in the florals and floral orientals families were fairly flat, while marine and oriental genres appear more popular.

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Andy’s take on Iris Nazarena.

Some fragrances make me dream of faraway places, others awaken long forgotten memories. But Iris Nazarena, the second launch from New York-based fragrance boutique Aedes de Venustas, evokes various shades of the color grey (and no, I don’t mean the book by E. L. James). Grey is my favorite color, one that fascinates me in all its beautiful tonalities from light to dark. Likewise, there is nothing bleak or dull about Iris Nazarena, and as I smell through its layers of woods and incense-tinted iris, I’m taken by its complexity.

As it unfolds on skin, Iris Nazarena remains fairly linear, with the focus on iris throughout the entire development. As it wears on, the iris is subtly transformed by various accompaniments, incense being one of them. Perfumer Ralf Schwieger reportedly composed Iris Nazarena with Chanel No. 19 in mind as a point of contrast, attempting to create a fragrance that interpreted iris in a different manner.

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The National Post ran an interesting article last week on perfume and literature. Perfumed prose: On finding fictional fragrance inspiration in a bottle reviews the recent crop of books where scents play an important role: Joanne Harris’s Peaches for Monsieur le Curé, Sarah Churchwell’s Careless People, Margot Berwin’s Scent of Darkness, and Kathleen Tessaro’s The Perfume Collector.

“Then as now, perfume marketing and press releases often read like fictions — fragrant flights of fancy constructed to capture the imagination with a good story. But olfactory auras around characters and plot also recur in literature, as seductive and suggestive alchemy of words and smells — from Ovid and Proust to Faulkner and Zola. To read the rest, please click here.”

One of my favorite novels in which scents influence the plot is Tom Robbins’s Jitterbug Perfume. It combines an intricate plot, humor and clever perfume references. Irresistible!

If you’ve read any of the novels mentioned in the article, how did you like them? Do you have any favorite works of fiction with a perfume twist?

Photography by ginnerobot, via Flickr, some rights reserved

As a young ballet student I used to bristle whenever people said, “oh, ballet, it’s so lovely and pretty,” after I had just danced in excruciating pain. Later, it dawned on me that a dancer has to make something difficult seem weightless and graceful. If you see a swan sweat and strain, then she didn’t succeed in her craft. Perhaps, that is the reason I look indulgently upon the prettiness of Repetto. It’s about a ballet fantasy of pink slippers, tutus and Sugar Plum fairies.

Repetto is a French company that successfully made the cross over from professional dance shoes to everyday ballet flats and much more. There is now a line of clothing, handbags, and of course, fragrance. Repetto perfume launched earlier this year retaining the same ethereal aesthetic of the brand. It even involved Dorothée Gilbert, a Paris Opera Ballet prima, to star in its campaign. You can see the lithe dancer spraying on Repetto as she gets ready to leave for her rehearsals. A few shots later she adds a generous spritz on her neck just as she’s stepping onto the scene.

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