Perfume 101: 517 posts

Here you can find how to guides to selecting, testing and enjoying scents. Also includes are the lists of our top favorite perfumes for different occasions and articles covering all range of topics related to fragrance. If you’re curious to step inside a perfume lab (or even become an industry professional), this group of essays will be of interest.

Venice and Valmont

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The last time I was in Venice, the water level rose precariously leaving me with no choice but to stay on the balcony of my hotel. It was a disquieting experience to watch parts of the city disappear under the sea and yet, it was sublime in the way that nature can be. Venice is the ultimate oeuvre d’art—and the ultimate example of human folly, a city created on land stolen from the Adriatic. Its splendor and vulnerability explain why throughout its history Venice has served as an inspiration for writers, painters and architects. Sophie and Didier Guillon of the Swiss skincare house Valmont are among the latest creators to be enchanted by La Serenissima.

Guillons launched Le Storie Veneziane with five perfumes in 2018, and newest fragrance collections, Collezione Privata and Palazzo Nobile, likewise draw inspiration from Venice, its palaces, gardens, and colors.

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Vanilla-Scented Orchids in Perfume

Stepping inside the Princess of Wales Conservatory during Kew Gardens’ annual orchid festival—it usually runs from February to March—is a chance to discover how beautiful the fragrance of these opulent tropical flowers can be. While the most popular orchids sold by florists are unscented, there are also many perfumed varieties, with their aromas spanning the full olfactory spectrum from effervescent lemon to dark chocolate.

One such scented orchid is vanilla planifolia. Perhaps it’s not surprising, since this plant produces one of the world’s most fragrant spices. The flowers have a delicious aroma reminiscent of creamy jasmine and green grape. Although more subtle than the scent of vanilla pods, it has inspired perfumers to create fragrances around vanilla flowers relying on the recent studies of orchids and their aromas.

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Why Classics Retain Their Appeal

Whenever I browse the list of perfume best sellers, regardless of the geographic market, I’m always struck by the enduring presence of classics. Chanel No 5 rarely gives up its position in the top five, while perfumes like Guerlain Shalimar, Clinique Aromatics Elixir, and Aramis keep their place in the top twenty. What can explain the lasting appeal of these icons, especially today when every season brings more and more new creations?

For the author of Perfume: A Century of Scents, Lizzie Ostrom, the answer lies partly in this avalanche of new launches.  “Classic scents are lodestars. When you’re feeling overwhelmed by new launches, it’s often just easier to go for the ones you recognize, like ignoring fashion fads and saving up for a Yves Saint Laurent Le Smoking instead,” she says. Perfumes like Chanel No 19 or Lancôme Magie Noire convey different moods and experiences, but they also have a reputation. (Incidentally, neither No 19 nor Magie Noire is a top seller for their brands, but their following is fiercely loyal.)

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The Allure of Sandalwood

My mother-in-law rubbed a piece of pink colored wood on a rough stone until it turned to paste.  My husband and I were about to travel back to Europe, and in the Hindu custom, my mother-in-law performed a puja, an act of worship, to ensure our safe journey. She lit joss sticks around the deities and dabbed some of the paste on the figurines of gods arranged on her small altar and then on our foreheads. The fragrance of sandalwood rose in the warm air. Many hours later as I sat on the airplane, the creamy, floral perfume lingered around me, carrying with it the memory of a caring touch.

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In Indian paintings you can sometimes spot curious image of snakes curving sensually around sandalwood trees. According to legend, the tree releases such a beautiful scent that serpents are charmed by it. More than a pleasing aromatic, sandalwood is a means to feel closer to the divine, for all creatures alike. This is the reason why Vedic religious rites, from birth to death, are accompanied by this precious wood.

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Benzoin : Fragrant Resin From Laos

Luang Prabang, a town in northern Laos, is a city of magnificent temples and old royal palaces. Although far from undiscovered by tourists, it still has a quaint ambiance and a mellow pace of life. It stretches languidly along the Mekong, glittering with the numerous golden spires that grace its pagodas. Visitors are attracted here by Luang Prabang’s beautiful  architecture and even more by its splendid cuisine, but I made the journey for the aromatic material called benzoin.

Laotian benzoin is a balsamic resin tapped from the Styrax tonkinensis trees. Redolent of vanilla and cinnamon, it’s a material with centuries old history. Its uses for incense, pharmacology and cosmetics have been recorded since antiquity, while in perfumery it has always played an important role as a warm base note. Today it continues to be highly valued. In fragrances, benzoin can be found all over the scent wheel, from citrus colognes to ambers. Classics like Chanel Égoïste and Guerlain Shalimar rely on its sweet accent. It’s also used for scenting toothpaste, soap, and a variety of other day-to-day necessities.

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