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A couple of months ago at the Elements Showcase, I had a chance to sit down with Neela Vermeire of Neela Vermeire Créations to ask her a few questions about her trio of fragrances inspired by India. A native of Calcutta, Neela currently lives in Paris, where she launched a line of three fragrances: Trayee, Mohur and Bombay Bling. The perfumes were developed by Bertrand Duchaufour, who was moved by Indian scents and Neela’s stories. I thought that it would be interesting to share with you what motivated her to plunge into fragrance development, what it was like to work with Duchaufour and how her memories of India shaped the perfumes.

What motivated you to start your own fragrance line?

I have always been passionate about perfumes and wanted to create a few based on my past. It was more organic than simply wanting to start my own line. There was a part of me that wanted to pay homage to the country of my birthplace, India. Having very close ties to it yet living so far away, I wanted to revisit parts of my life whilst I lived there with my family and all my travels back. I wished to pay tribute and also, in a way, to reconnect with the India I had left behind. This had to be done with a highly skilled perfumer who appreciates nuances and gives the best effect without excess—sumptuous, but never smothering, since some natural raw materials can be quite heavy and rich.

I researched three broad periods for the first trio. These will be the guidelines for the future, though there are so many other periods from which to draw inspiration as well. I developed my concept and delved into the periods – not just through history books but using all that is India for me: my olfactory experiences and memories from my childhood to the present times. In a way I wanted to create three perfumes for myself but also to share with others. These perfumes are meaningful to me because it is a personal journey.

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Another new launch from Thierry Mugler is the Eau de Toilette version of Angel. It is composed by Robertet’s perfumer Amandine Marie. The press release describes it as “Oriental—Gourmand—Powdery.”

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The average US consumer prefers fragrances like Chanel Coco Mademoiselle, Christian Dior J’Adore and Bleu de Chanel. Exploring lists of top sellers is no doubt very interesting as it reveals a lot about trends and preferences, all of which influence what you and I will find on the fragrance counter next season. Yet, I find the likes and dislikes of blog readers to be much more fascinating. For one thing, you are a group with a strong interest in fragrance, which has nothing to do with how many bottles of perfume one owns or whether one can recite the names of the legendary perfumes off the top of their head. If you are reading perfume blogs, then you probably already have a passion for fragrance. You assess a new perfume differently and you are likely to pay more attention to the scent itself rather than the bottle and other marketing trappings.

Therefore, when I recently asked for your top five favorite fragrances, I realized that it would be interesting to determine which out of the 1000+ fragrances mentioned make it into the blog reader’s top 20 list. The results are analyzed below. I also include the top 15 favorite houses and a selection of favorite fragrances from certain notable perfume houses. There were over 200 respondents, most of which were women. Enjoy!

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My reader, Red, put it quite succinctly when we were discussing our fragrance shopping experience, “I am often confused and frustrated with the way retail fragrance counters are arranged and have all but given up the past pleasure of trying new scents on my lunch break.” Department stores with their crowded and poorly organized fragrance bars, commission driven sales personnel and lack of useful information definitely make fragrance shopping frustrating. Of course, in New York and other big cities there are various fragrance boutiques,where one can find a broad range of fragrances as well as passionate and well-informed staff; however, the reality for most fragrance shoppers is the department store. As much as I complain about the department store fragrance bar, I still love having lots of different fragrances to sample in one location while also checking in on the latest shoe sale. What if all one has nearby is Macy’s? It is in fact possible optimize the fragrance shopping experience. Below I will share several tips that have worked for me during my department store expeditions. Do you have tips of your own? Please feel free to share! I am always up for anything to make the fragrance shopping as efficient and pleasant as possible.

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Fascinating glimpse into the creative process in perfumery (quoting famous perfumers such as Henri Robert, Andre Fraysse, Ernest Beaux and Edmond Roudnitska) excerpted from The Complete Technology Book on Herbal Perfumes & Cosmetics By H. Panda, p. 53-54.

“Different perfumers react to different stimuli. Thus Henri Robert interviewed some years ago, mentioned that he always kept an odour-diary throughout his worldwide travels. On returning to his laboratory, with the aid of these notes, he would attempt to recreate in memory the various olfactive impressions that he had received: ‘something suggested, for example, on a May morning on the Riviera or in the heat of a tropical afternoon, the impression arising from a market scene, a visit to the grand magazines or a concert.’ He might then decide to translate this or that olfactive reminiscence into a formula. … The place which he considered the most unfailingly stimulating source of odour-impressions was Paris, or to be more precise, a very small section of the Faubourg St. Honore. Here he was able to find the strongest impression of artistry, beauty and that subtle feeling of elegance so necessary to achievement in the sphere of fine perfumery.

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