issey miyake: 4 posts

In memory of Issey Miyake.

The legendary Japanese designer passed away on August 5th at the age of 84. He changed fashion by creating geometrical designs out of pleated fabrics, loose kaftans out of batik, and his signature Flying Saucer dresses. He also revolutionized perfumery by collaborating on a fragrance that smelled of water.

The iris-perfumed water that served as inspiration for L’Eau d’Issey is based on a custom called shoubu yu. On May 5th, Children’s Day, people in Japan take a bath with iris leaves. The leaves are sold in small bundles to be floated in an ofuro bathtub, and while the symbolism is good health, the delicate fragrance of iris leaves was one of the lasting memories for Mr. Miyake. He explained to Cavallier that he wanted to capture this specific scent in his fragrance.

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Many like to knock contemporary masculine perfumery. It’s boring. It’s bland. It’s all fake citrus and sharp lavender, fly the accusations. I have often been the accuser, but today I’m going to defend the valiant attempts to make a sensible masculine fragrance. Folks, making a good masculine is just so darn hard. As far as the audience goes, many men, especially in North America and Germany, are a conservative bunch. The consumer data tell the story: they are more hesitant to try something different. They prefer to wear fragrances similar to what their fathers wore. Many don’t want to admit they even wear scent. “I don’t wear perfume,” says my cousin as he walks around in a huge cloud of Axe body spray.

If perfume companies assume that men will wear anything under a familiar label, they make a mistake. Even if your average guy doesn’t want to push his boundaries with new scents, he still wants quality and classical good taste. When my cousin’s beloved Axe Apollo got reformulated and lost in diffusion and finesse, he instantly noticed it. What resulted was a soliloquy worthy of a Greek tragic hero.

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Most perfumery output today can be divided roughly into the children of Angel and the children of Light Blue: Angel, as in Thierry Mugler and Light Blue, as in Dolce & Gabbana. On the fringes of the Angel and Light Blue families, you have an ever popular white floral clan that once upon a time was sultry and dark like Hermès 24 Faubourg and is now pretty and coy in the manner of Juicy Couture and Elie Saab. Issey Miyake’s Pleats Please belongs with that group, even though it speaks with a Light Blue accent and also has Angel’s patchouli. It’s a cosmopolitan perfume counter citizen.

Pleats Please was created by Aurélien Guichard, the same perfumer who interpreted peach as a decadent dessert in Bond no 9 Chinatown and made lilac modern in Gucci Guilty. The opening is a mix of juicy apple and orange. Imagine chilling apples in the fridge near the freezer compartment and then taking a bite out of the icy, crunchy fruit.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Only the travails of copyrighting a fragrance name can explain why Issey Miyake chose a nondescript a Scent by Issey Miyake to identify its most recent launch. Or perhaps the reason is really the “poetry of minimalism” mentioned in the press release. At any rate, a Scent by Issey Miyake disappointed me. Purportedly inspired by the smell of Japanese mountains, a Scent most strongly reminded me of Chanel Cristalle, albeit in its most attenuated form….

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