jean-louis sieuzac: 2 posts

Even for the accomplished perfumer, re-orchestrating a classic is a formidable task. Not only does the new version have to respect the original spirit, it needs to add a new, distinctive twist. In addition, it must also follow current regulatory stipulations on the use of ingredients, be on budget and make sense within the brand’s DNA. No wonder most remakes fall short of such high expectations.

Hermès is a more respectful brand than most others of its heritage, but I was nevertheless skeptical of the proposition to rework their classics, which include such legends as Caléche and modern gems such as Hiris. The consolation was that  the new versions redesigned by in-house perfumer Jean-Claude Ellena would live alongside the originals. The first in the series was Bel Ami Vétiver, which reinterpreted the leather chypre from 1986.

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I love those moments when I catch a whiff of something beautiful and it turns out to be my own perfume. Kenzo Jungle L’Éléphant doesn’t unroll like a neat scroll; it undulates like ripples on water. Suddenly you find yourself catching a wave of scent–cardamom stewed plums,  smoky woods and dried orange peel, and it feels so unexpected and delightful.

Those who know Kenzo from their latest tame releases–Amour, Madly, and the like, will be surprised by Jungle L’Éléphant. It smells like something that should be called “Noir,” “niche”, and “exclusive”. Instead, Jungle L’Éléphant is available at Sephora* and online discounters. In 1996 when Jungle L’Éléphant was launched, Kenzo wasn’t the dull mainstream house that it is today, and this perfume is a great example of their previously bold and exotic aesthetic.

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